How to Leverage Videos for Explosive Growth in Social Media

Video-making is the secret weapon that any content publisher needs to have in their arsenal in order to gain tenfold growth in their social media platforms with less. In this article we will discuss how to leverage videos for explosive growth in social media. Even though it sounds simple enough, without doing it right, it is often just a waste of effort to utilize resources towards video-making for social media.

Easy to Digest

It is essential that the content contained in your video is easily understandable to the common person using social media. Regardless of age or occupation, it is a given that people scrolling through social media are not looking to be schooled or spend more than just a few seconds on the same content.

Hence, to obtain maximum retention from videos you post on your social media page, the videos you post need to gain attention instantly and put your point across before that retention is lost.?

The Appropriate Format

Today, most social media platforms are video friendly. Not only platforms like TikTok that solely depend on video format content, but even Instagram or Facebook that leverage the advantages of video content through new and constantly improving features like Reels.

However, there are some do’s and don’ts of each platform - what people prefer to see when they are using a certain form of social media and what they prefer not to see. For example, TikTok dances are used to promote content, but if you use a dance to promote content in a Reel, it will seem out of place and your business will be deemed uncompetitive in the subconscious of watchers.

That is why the social media your video content is aimed for needs to be taken into consideration before deciding what kind of content to include in it.

Make the Content Interactive

People often make the mistake of assuming that since the content they are putting out is in the form of videos, it does not need to be interactive more than a certain extent. However, if you ask rhetorical questions in your video content it urges the audience to comment, share, and even give suggestions for future content.

This increases the reach of your videos and brings in more clicks for your social media page. There are several ways to ensure your video content is interactive so make sure to utilize them all.

For example, if the video involves an actor, they can ask the questions; if not then the questions can appear on screen, for long enough for the viewers to be able to view them. Captions and hashtags can also be utilized for the purpose of increasing interaction with the audience.

Just remember to keep up with the rapidly changing trends and the context of each video that you put out on your social media platforms. By following just the few simple tips we talked about in this article, your social media is bound to gain a lot of followers consistently with the help of the video content that you put out.?