How to Leverage Social Media to Raise Capital

Let’s talk about something a lot of people don’t take seriously when it comes to raising capital: social media.

Yes, social media—the place where you scroll through cat videos, food pics, and endless memes—is also one of the most powerful tools for raising capital. And no, I’m not talking about randomly posting your deals in Facebook groups or hoping someone stumbles across your LinkedIn profile. I’m talking about strategically using platforms like LinkedIn, Instagram, and YouTube to attract investors on your terms.

Here’s something that surprises a lot of people when they ask about our lead flow: 50% of our investor leads come directly from social media, both through organic content and paid ads. That’s right; half of our capital-raising machine is powered by social media.

But we didn’t get here overnight. Let me tell you how we did it—and how you can too.

The Power of Brand Presence: A Game-Changer in Capital Raising

A few years ago, we were doing what most people do—meeting investors face-to-face, networking, sending emails, doing follow-ups. But I noticed something… we were spending way too much time chasing leads. I was always on the move, but our lead flow felt unpredictable. That’s when we decided to double down on social media—not to sell, but to build a brand presence.

Here’s where things got interesting. As we built up our social media profiles, started sharing more consistently, and focused on building trust through content, the conversations with investors completely shifted. Instead of having to explain who we were, investors came to us already knowing our story, seeing our track record, and trusting us enough to start real discussions.

1. Build Your Personal Brand First

Let me make something crystal clear: investors fund people, not just deals. And where do people get to know you today? Social media.

Before we started posting about deals, we focused on positioning ourselves. It was about showcasing expertise, sharing the journey in real estate, and highlighting the values behind each investment. Why? Because people invest in trust. And trust doesn’t happen from a single pitch—it’s built over time when investors see who you are consistent.

Your first step on social media? Tell your story. Share your experiences, your wins, your losses, and what you’re working on. Let potential investors see the journey, not just the final deal.

2. Stop Pitching—Start Educating

One of the biggest mistakes people make is jumping straight into the pitch: “Here’s my deal, here’s the return, now fund me!” That approach is a fast track to getting ignored.

Instead of pitching, focus on educating your audience. Whether it’s LinkedIn, Instagram, or YouTube, provide value first. Investors are looking for people who understand their field, so use your platform to demonstrate expertise. We started posting weekly insights on real estate trends, deal structuring, and what investors should look for in a solid opportunity.

By the time we were ready to talk about a deal, our audience already saw us as a trusted resource. And where there’s trust, there’s investment.

3. Engage, Don’t Broadcast

Here’s the thing about social media—it’s not a one-way street. It’s not enough to post content and vanish. Social media is a two-way conversation.

For a while, we were guilty of posting and disappearing—no responses, no engagement. But once we started actively engaging with followers—responding to comments, answering questions, and even hopping on quick calls—the dynamic changed. People weren’t just liking our posts; they were reaching out.

Remember: every interaction is an opportunity to build a relationship. When people engage with your content, engage back. Show you’re approachable, and those small interactions lead to bigger connections down the road.

4. Use Case Studies to Show, Not Tell

The original pitch strategy was to rattle off numbers—projected returns, cash flow estimates, all the technical details. But here’s the problem with that: it’s abstract. Investors need to see more than just numbers—they need to see proof.

Instead of cold stats, we started sharing case studies of past deals. Breaking down how we found the property, structured the deal, brought investors on board, and the final outcome. Case studies are your proof of concept. It’s not about telling potential investors you can deliver—it’s about showing them you already have.

5. Be Consistent, Not Perfect

One of the biggest traps in social media is perfectionism. People think every post needs to be flawless, every image needs to go viral. But the truth? Consistency beats perfection every time.

We used to overthink every post, waiting until everything was perfect before hitting publish. What I’ve learned—and what I’m telling you—is this: It’s not about going viral. It’s about showing up consistently. Investors don’t build trust after one post—they build it after seeing you show up, deliver value, and engage regularly.

Set a schedule—whether it’s 3 posts a week or daily updates—and stick to it. Over time, your consistency builds trust. And trust is what leads to capital.

Why Social Media Works for Us

Here’s why I believe 50% of our lead flow comes from social media every month: we don’t just use social to post deals—we use it to build trust, educate, and engage. Whether it’s organic content like stories and case studies or paid ads that target the right investors, social media does more than bring us leads—it brings us qualified leads who are already warmed up and ready to invest.

We’re not spending hours on cold calls or chasing after leads that go nowhere. By the time we sit down with an investor, they’ve already seen us on their feed, read our insights, and know what we stand for.

The Bottom Line

Social media isn’t just for casual conversations or cat memes anymore—it’s one of the most powerful tools for building trust and raising capital. We didn’t get to the point where 50% of our lead flow comes from social media because we posted flashy ads or had a perfectly polished brand. We got there because we leveraged social media to build real connections, educate investors, and consistently show up as experts.

So next time you scroll through LinkedIn or post an update on Instagram, ask yourself: Are you building trust with every post? Are you sharing your story? Are you engaging with the people who could become your next investors?

Because every interaction, every post, every conversation—that’s your chance to build capital.

What’s Your Next Move?

This weekend, take 10 minutes to audit your social media presence. Are you showing up consistently? Are you telling your story? Are you building trust with potential investors? If not, it’s time to start.

Talk soon, Marcin Drozdz

The information contained herein is for general guidance on matters of interest only. This information contained herein is not intended to provide you with any advice on financial planning, investment, insurance, legal, accounting, tax or similar matters and should not be relied upon for such purposes. Marcin Drozdz, M1 Real Capital Inc are not financial, legal or tax advisers. You should assess whether you require such advisers and additional information and, where appropriate, seek independent professional advice. You understand this to be an expression of opinions and not professional advice. You are solely responsible for any actions you take with the content and hold Marcin Drozdz and M1 Real Capital Inc or any of it's affiliates harmless in any event or claim.