How To Leverage skill And Authority To Rank Your Global Expansion

Included as a part of Google’s search quality rater guidelines is “E-E-A-T,” which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. These are evaluated using a mix of signals – not a specific ranking factor – and help Google determine if the content is relevant and helpful enough for users that it should be prioritized in their search results.

E-E-A-T is especially relevant for topics referred to as “Your Money or Your Life”?(YMYL). These topics can have a significant impact on an individual’s or society’s health, finances, safety, security, knowledge, or well-being.

E-E-A-T has a fundamental importance for YMYL topics. But what happens when we want to create international strategies? What are the digital actions that we can promote that can help or hinder our international sales?

Would you buy from sites from other countries that don’t use the payment methods you’re used to, or where the content isn’t well translated or transcribed in your language?

What about sites that don’t have reviews or have almost no mentions? Sites that are, basically, not trustworthy enough? Well, you probably wouldn’t – and neither would other people.

International ecommerce is a big market filled with opportunities, not just for big brands and companies but also for medium and small-sized businesses.

I’ve experienced this first-hand with the online store I founded two years ago. There, I’ve managed to sell two of the most fun and unique traditional Catalan Christmas items to an international audience: the Tió de Nadal and the Caganer.

But how did I manage to attract users from all around the world to buy these typical Christmas products from Catalonia? How did I gain online presence and recognition in other countries?

How did a small store selling local Catalan products become one of the leading online references in Spain and other countries?

Through leveraging E-E-A-T to boost my international expansion!

So, let’s take a look at some practical actions you can implement in order to achieve these international results. In this case, we’ll focus on demonstrating your expertise and authority on an international scale.