How to Leverage LinkedIn Newsletters

ARE YOU INTERESTED IN CREATING A LINKEDIN NEWSLETTER?

I've created this special bonus edition to get you kickstarted...stick on the kettle, grab a cuppa and let's dive in!

NEWSLETTER VS ARTICLE?

Articles are old news these days on LinkedIn, it's far better to invest the time into a newsletter. With newsletters each subscriber gets notified every time you post.?This doesn't happen with individual articles.

SHORT POST VS NEWSLETTER?

There is a place for both. I especially love the latter as each newsletter has a unique link so it's great in terms of SEO (search engine optimisation) and thought leadership. You can go deep in a newsletter vs hooks and surface based fluff. You can also repurpose it into short bite sized content.

SOME THINGS TO CONSIDER IN ORDER TO QUALIFY:

? You must have at least 150 connections on your personal profile

? If doing the newsletter from your company page, you need 150+ followers

? You must have posted 2 content types over the last 3 months

? You must abide by LinkedIn's Professional Community Policies

SOME THINGS TO CONSIDER PRIOR TO SET UP:

? You may want to create a content bank folder on your desktop

? Choose a topic / theme - for eg tips or thought leadership?

? Create your bio for the end of the newsletter (this goes on all of them)

? What is your CTA (call to action) subscribe, book a call etc

? Save posts on the go for inspiration

? Likewise save a copy of the text elsewhere in case the original vanishes

NEXT STEPS:

? Give it a clear / simple name

? Will you use the same header image for all newsletters or change them?

? Create a logo (300 x 300 pixels)

? Consider your word count - currently 1100-1300 is the sweet spot

? Consider frequency - daily, weekly, bi-weekly, monthly, quarterly...

? Invite your connections and followers to subscribe

? Tech glitches happen so subscribe to your own newsletter

TOP TIPS FOR THE ALGORITHM:

? Be active 15 minutes before and after publishing

? Publish at a time when your audience are active (trial and error here)

? Use relevant hashtags for additional reach on preferred topics

FORMATTING YOUR NEWSLETTER:

? The options are pretty limited (headlines, sub headlines, bold & italic)

? When embedding a video best to make a thumbnail graphic with an arrow to work on email?

? Think about the text you want to publish when you post the newsletter

WAYS TO GROW YOUR NEWSLETTER:

? Feature newsletter on your profile or pin to your company page at the top

? Share on social channels, your website and your email footer

? Share my Direct Message

? Repurose into stackable posts and link back to the original

? Ask your readers to share it for you if they got value

? Remind readers to subscribe for future issues

Last but not least - an interesting update from LinkedIn:

I would love you to Subscribe?to 'LinkedIn Connectivity'?(7k+ followers)

I created it for female entrepreneurs who want to keep in the loop re LinkedIn updates - I do the odd bonus issue like this one where I go rogue ?? My halloween special got me a lot of leads so don't be afraid to mix things up!

Will you be creating a newsletter?

Feel free to share the link in the comments below and let us know what it's about and who it's for (you may get a few subscribers if we share an audience!).

???Remember leaving a comment is like leaving a virtual business card?- people get to see your headshot and headline so it's a great way to get visibility.?

Comments are mini content and trump a like or share any day of the week and can attract ideal clients to you.?

More Goodies from me

And that's a wrap! If you found this valuable please share ????

P.S. feel like you've seen this before? It was previously a carousal style post don't be afraid to repurpose good content so it gets more reach!!

Hi, I'm Jen Corcoran.?

I’m one of?the UK’s most successful LinkedIn trainers.

They call me the Super Connector because I help introverted, empathic and sensitive female coaches, consultants & solopreneurs attract their ideal client?to reach that next level of revenue without having to resort to paid ads or awkward cold outreach.?

Originally from Dublin, I live in Devon, England by the sea with my husband Mike.

I'm a chatty, connection-focused introvert / empath / HSP, oat latte and travel lover. I’ve helped thousands of people just like you?thrive through my online courses, consulting, workshops, group programmes and talks.

What separates me from 99% of LinkedIn specialists is that I believe in using LinkedIn holistically according to your?personality,?energy?and?goals.??No one-size fits all! I look forward to helping you shine on LinkedIn. ?

??

“Our deepest fear is not that we are inadequate.

Our deepest fear is that we are powerful beyond measure.

It is our light, not our darkness that most frightens us.

We ask ourselves, who am I to be brilliant, gorgeous, talented, fabulous?

Actually, who are you not to be?”

Marianne Williamson

Want to fast track & stop wasting your time, energy & money?

Book in for a free LinkedIn Client Attraction call HERE?

(serious female business owners only please, no dabblers)