How to leverage LinkedIn for business development?

In a world led by Facebook, Instagram, Twitter, and Snapchat, we often forget one of the most important social media platforms when it comes to B2B marketing and social selling. Yes, we are talking about LinkedIn. Studies suggest that for marketing purposes, 80% of leads come from LinkedIn. If used right, LinkedIn can prove to be a game-changer in developing businesses.?

Get your profiles fixed?

Having a company page is great but it’s actually your personal profile that’s likely to be effective in making newer connections. A personal appeal gets more traction than a company-branded one. So, if you’re a CEO, CMO, CFO, and an executive at your company, start with your personal profile.?

Use content marketing?

Creating relevant content for your audience can position you as an expert. Start posting articles on both your personal and business profile that show you as the go-to page for news, trends, insights, and opinions on market trends. Recently, LinkedIn added hashtags to allow you to take advantage of keywords related to content and industry.?

Sponsored Update?

This is a proven method to help your content reach a larger audience - beyond your circle of connections. There are multiple things you can do with this feature. You can boost content or you can create ads using LinkedIn’s campaign manager which is cost-effective and impactful.?

LinkedIn opens doors to many marketing possibilities for companies and businesses. Unleash its power and take your brand to greater heights with it.