How to Leverage Customer Dissatisfaction
Question: What’s better for your business than a satisfied customer?
Answer: A dissatisfied customer.
No, I’m not crazy. Just hear me out. Once I’m done you’ll be shouting “Amen, brother!” and buzzing with new ideas for creating happier customers.
As a kid, I loved The Twilight Zone. It’s a show that subverted expectations, exposed unexamined beliefs and created unforgettable television. Plus, it felt sorta naughty, so I stealth-watched it as often as possible.
It was from The Twilight Zone that I developed my taste for paradox. So, here for your consideration, (as Rod Serling would say), is a Twilight Zone-worthy paradox:
·??????Satisfied customers are not happy
·??????Happy customers are not satisfied
Confused?
That’s ok. All shall be revealed in due time. I’ll explain this paradox – and how you can leverage it - to create rabidly happy, (as opposed to merely satisfied), customers. (more...)