How To Leverage Coversational Marketing To Engage Your Audience On LinkedIn.

Hello, and welcome to the latest edition of Latest Trends in Marketing, the newsletter by NOSA Tech Solutions , a leading digital marketing agency based in Vadodara, Gujarat, India, where we share with you the most relevant and actionable insights on how to grow your business with digital marketing.

In this issue, I want to talk to you about conversational marketing, a form of interactive marketing that engages consumers in dialogue-driven, personalized experiences at a one-to-one level, enabling brands to listen and gain unique customer insights while also providing value to the user.

Conversational marketing is not a new concept, but it has gained more popularity and importance in recent years, especially with the rise of social media platforms, chatbots, and artificial intelligence. According to a report by Twilio , 90% of consumers want to use messaging to communicate with businesses, and 66% prefer messaging over any other channel.

LinkedIn , as the largest professional network in the world, is a great platform to leverage conversational marketing for your business. With over 774 million members, LinkedIn offers you a huge opportunity to connect with your target audience, build trust and authority, and generate leads and sales.

But how can you use conversational marketing effectively on LinkedIn? Here are some tips and best practices to help you get started:

• Choose a clear and catchy name for your newsletter that describes a clear theme that your audience can understand. For example, Latest Trends in Marketing is a name that tells your readers what to expect from your newsletter and why they should subscribe.
• Upload a logo for your newsletter to increase engagement (300x300 pixels recommended). A logo can help you create a consistent and recognizable brand identity for your newsletter and make it stand out from the crowd.
• Upload a cover photo for each individual article in your newsletter (1920 (w) x1080 (h) pixels recommended). A cover photo can help you attract attention and convey the main idea of your article. Try to avoid clipart or other generic stock images. Images with faces and people tend to resonate more with audiences.
• Write a concise and descriptive newsletter description that can help your audience understand what your newsletter is about and why they should subscribe. For example, “Latest Trends in Marketing is a newsletter where I share with you the most relevant and actionable insights on how to grow your business with digital marketing.”
• Create valuable, high-quality content for your newsletter articles that can educate, inform, entertain, or inspire your readers. Use a friendly and conversational tone that can help you connect with your audience on a personal level. Avoid jargon or technical terms that can confuse or alienate your readers.
• Create compelling headlines for each newsletter article that can help your audience understand what your article will be about and why they should read it. Use keywords that are relevant to your topic and audience. Use numbers, questions, or emotional triggers to spark curiosity and interest.
• Add high-quality images, videos, infographics, or other visual elements to your newsletter articles to enhance your content and make it more engaging and memorable. Visuals can help you illustrate your points, break up long blocks of text, and appeal to different learning styles.
• Always end with a call-to-action (CTA) that can encourage your readers to take the next step in their journey with you. A CTA can be anything from asking them to comment, share, subscribe, follow, visit your website, download your lead magnet, book a consultation, or buy your product or service.
• Share your newsletter articles or your newsletter page to your network on other social platforms or via email to increase your reach. In your post description, you could also ask members to subscribe. You could also use hashtags or tag relevant people or organizations to increase the visibility of your posts.
• Maintain the publishing cadence that you chose for your newsletter so that your subscribers can engage regularly with your content. Whether you publish daily, weekly, biweekly, or monthly, try to stick to a consistent schedule that works for you and your audience.
• Change the Connect button on your profile to Follow to enable people who view your profile to follow your activity and read what you’re sharing on LinkedIn. This can help you grow your audience and reach more potential customers.

By following these tips and best practices, you can create an engaging and effective conversational marketing strategy for LinkedIn that can help you achieve your business goals.

If you need any help with creating or optimizing your LinkedIn newsletter or any other aspect of digital marketing, feel free to reach out to us at NOSA Tech Solutions, a digital marketing agency that specializes in helping businesses grow online.

One of our clients is Axiom Chemicals, a leading manufacturer and supplier of various chemicals and related products in India and abroad. We helped them create a LinkedIn newsletter called Chemical Industry News Round-Up, where they share valuable information about their products, industry trends, best practices, and case studies. As a result, they have increased their brand awareness, authority, and lead generation.

If you want to learn more about how we can help you achieve similar results, contact us today for a free consultation.

That’s it for this edition of Latest Trends in Marketing. I hope you enjoyed reading it and learned something new. If you did, please share it with your network and invite them to subscribe. I would love to hear your feedback and questions, so feel free to leave a comment below or send me a message.

Thank you for your time and attention. Until next time, stay tuned for more marketing insights and tips, cheers.

Noah Bradley C. , CEO, NOSA Tech Solutions

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