How to Leverage the 2024 Olympics to Get Media Attention

The 2024 Olympics in Paris is just around the corner, and it's a golden opportunity for businesses to tie their stories to one of the biggest global events. By leveraging the excitement and visibility of the Olympics, you can create compelling pitches that grab media attention. Here’s how you can make the most of the 2024 Olympics to get your business in the spotlight.

1. Identify Relevant Connections

First, think about how your business can relate to the Olympics. This could be through:

- Products or services: Do you offer something that athletes or spectators could use?

- Themes: Does your business align with themes of perseverance, excellence, health, or global unity?

- Local connections: Are there local athletes from your area participating in the Olympics?

2. Create Timely Pitches

The key to a successful pitch is its timeliness. Here’s how you can time your pitches effectively:

- Pre-Olympics: Highlight preparations, training regimes, or the journey of athletes.

- During the Olympics: Share real-time updates, reactions, and how your business is engaging with the event.

- Post-Olympics: Discuss the impact, analyze performances, or share success stories.

3. Use Human Interest Angles

Journalists love stories that resonate emotionally. Consider these angles:

- Inspirational stories: Share tales of athletes overcoming obstacles.

- Behind-the-scenes: Offer insights into the lives of athletes or the work behind organizing such a massive event.

- Community impact: Showcase how local communities are celebrating or supporting their athletes.

4. Be Ready to Pivot

The nature of the Olympics means that unexpected moments will occur. Be prepared to pivot your pitch to align with:

- Surprising victories or defeats: Link your story to the emotions and narratives that arise.

- Trending topics: Monitor social media and news for trends that you can connect to your business.

- Cultural moments: Highlight any significant cultural events or milestones.

5. Offer Expert Opinions

Position yourself or someone in your business as an expert. Examples include:

- Fitness and health: Provide tips on athlete-level fitness regimes.

- Nutrition: Share insights on the diets of Olympians and how people can adapt them.

- Psychology: Discuss the mental challenges athletes face and how they overcome them.

6. Engage with Visual Content

Visual content is powerful. Enhance your pitch with:

- Infographics: Create infographics comparing athletes' performance or training regimes.

- Videos: Share short videos with tips, interviews, or behind-the-scenes looks.

- Images: Use high-quality images of events, athletes, or your products in action.

7. Examples to Inspire You

Here are some examples to get your creative juices flowing:

- A local gym: Pitch a story about training programs inspired by Olympic athletes.

- A nutritionist: Offer tips on how to eat like an Olympian.

- A tech company: Showcase how your technology is being used in training or during the Olympics.

- A travel agency: Promote travel packages to Paris or other previous Olympic host cities, highlighting their unique offerings.

8. Crafting the Perfect Pitch

When crafting your pitch, remember these elements:

- Catchy hook/headline: Grab attention with a strong, engaging headline.

- Clear connection: Explain how your story ties into the Olympics.

- Strong visuals: Include images or videos to make your pitch stand out.

9. Follow Up

Journalists are busy, especially during the Olympics. If you don’t hear back, follow up with a polite reminder. Persistence can pay off.

10. Leverage Social Media

Don’t forget to use your social media channels to amplify your story. Engage with hashtags related to the Olympics and join the conversation.

By tying your business to the 2024 Olympics, you can tap into a global audience and gain significant media attention. Start brainstorming now, and be ready to adapt your pitches to the dynamic and exciting nature of the Games.

Good luck, and may your business achieve its own version of Olympic gold!

Need help ? Let's chat: www.ChatwithChristina.com.

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Christina Daves is a PR Strategist and the Founder of PR for Anyone?. She helps products, services, and brands go from Established to Known? through media. She is the best-selling author of two books on the topic, has personally appeared in over 1,000 media outlets, and together with her clients has over 1 billion views and over $100 million in sales from free publicity. She can help you do the same!