How A Leading DTC Beauty Brand Nailed a Key Hire in Under 2 Weeks
Creative People
We recruit the best Product, Design & Marketing talent for the most disruptive brands in the country.
Speed and strategy made this DTC beauty brand’s hiring seamless..and here’s how they did it (plus key takeaways you can use!).?
Case Study ??
Company Overview: A high-growth, Series B-funded DTC beauty brand is revolutionizing the industry with hyper-personalized haircare and skincare solutions.
The Challenge: The company was seeking a freelance Senior Brand Marketing Manager to lead go-to-market initiatives, manage creative campaigns, and optimize performance through data-driven decision-making.
However, the search came with specific constraints:
?? Finding the right fit required a targeted, relationship-driven approach.
The Solution: Bianca Urbina , Principal Marketing Agent at Creative People, leveraged her deep industry expertise and network to identify the ideal candidate. Her experience at Peloton, NARS Cosmetics, and Kate Spade made her a standout candidate, with a proven ability to connect marketing initiatives to business outcomes.
The Results:
? Fast Turnaround: The company extended an offer in under two weeks from kickoff.
?? Candidate-Company Alignment: The candidate’s expertise in DTC marketing, beauty, and retail directly supported the brand’s growth goals.
?? Successful Conversion: Despite having a competitive full-time offer elsewhere, the candidate chose the contract role, made an immediate impact, and ultimately converted to full-time!
Key Advice When Hiring ??
? Clear expectations accelerate hiring: Well-defined objectives streamlined the search; a 45-min kickoff call to outline communication standards, identify key decision-makers, and define non-negotiable requirements. For optimal success, this must happen from the beginning.
? Relationships matter: Bianca leveraged insights from past placements to position the brand as an employer of choice.
? Specialized expertise drives results: Marketing industry knowledge allowed Bianca to act as a true hiring partner, connecting the dots between candidate experience and business needs.
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