How to Lead Workshops, Webinars, and Challenges

Today, I want to dive into the art of leading impactful workshops, webinars, and challenges to supercharge your coaching business. Let’s break it down, starting with the basics…

What’s the difference between a workshop and a webinar?

Workshops and webinars share similarities but have nuanced differences. Workshops are often live, providing a dynamic, real-time interaction. Webinars, on the other hand, are recorded workshops, accessible at any time.

What is a challenge?

Challenges are a series of workshops held over consecutive days. They build a sense of community, engagement, and accountability while offering a series of lessons and assignments.

You can run live challenges or pre-recorded challenges. For an example, check out our 4-Day 100k Christian Coach $7 challenge.

Here are couple things you should keep in mind before running your first workshop/webinar:

1. Content is King

Make sure you are delivering your absolute best content. Don’t hold back! Providing immense value upfront not only helps those who may not be ready to be clients but also showcases your expertise.

You might be asking yourself, “why should I do that?”

• It gives us the opportunity to serve people who are not yet ready to be our clients, growing our impact.
• We can display our real work, the greatness that we have in us as coaches, the talents that God’s given us, the skill sets or knowledge that we’ve developed over the years.
• Your best work will attract the right clients.

Remember that by bringing forth our best and putting our best foot forward, we’re gonna make it really easy for the right people to say “YES”, I want more of this!

2. Structure for workshops/webinars

Workshops should kick off with an engaging opening heart story, followed by a deep dive into your valuable content. Close with a compelling call to action—and, if you’re up for it—a closing heart story for a positive finish.

3. Prizes and Raffles

Incentivize participation with prizes and raffles. It could be a free coaching session, your course, or even something physical like a gift card or an iPad.

4. Simplicity Triumphs

Don’t let complexity hold you back. Imperfect action beats perfect inaction. Start with a three-day challenge or monthly workshop and you’ll learn as you go.

Is this the year you master leading workshops, webinars, and challenges?

For more info on these topics, check out the Sales Strategies for Christian Coaches Podcast.

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Are you ready to take your business to the next level? Join our $100K Business Design Challenge and get clear on who you help, what you offer, how much you charge, and how to get in the right mindset to start your sales calls and coach your clients well. Sign Up Here.