How to lead customer-centric sales – An unmissable guide
In this competitive digital age, businesses must adapt to be more flexible and customer-centric to improve their sales. As the customer’s expectations continue to rise, sales teams are faced with more and more challenges when prospecting customers and closing deals. Consequently, safeguarding your business has never been more complex than it is now.??
By now, we’ve all heard the buzz that AI is making sales easier, and the great news is that this isn't just speculation. According to McKinsey , in an average business, a sales representative only spends 16% with customers. In contrast, top-performing sales organizations have reps spending 40-50% of their time in front of customers. Looking forward to 2026, B2B organizations adopting AI technology are expected to cut customer prospecting and prep time by 50%. These findings clearly show that customer-centric sales experience is a top driver not only in purchasing decisions but also in building customer loyalty.?
This begs the question: How can you lead your sales team to success??
One of the answers is automating your sales.??
Let’s delve into this.?
Sales automation? It's time to talk about it.?
Recent research from Microsoft WorkLab report research indicates that over 66% of workers spend their day managing emails and 78% of sellers are open to using AI for assistance in their daily tasks.??
In a typical sale cycle, many steps are involved, from customer inception to implementation.? Sales automation is using technology and tools to eliminate mundane, manual tasks involved in your sales process. It allows you to simplify every step of the sales process, assisting the sales team in day-to-day tasks allowing them to focus more on customers and closing deals. How much sales process can be automated? According to McKinsey's research , it's possible to automate up to 30% of sales activities.?
The way forward?for your sales team in the next normal
Your business needs a cloud-based CRM solution that can be assessed from anywhere, anytime. Systems Arabia offers you Microsoft Dynamics 365 Sales, augmented with generative AI to simplify your workload through real-time analytics and seamless integration.?
Revolutionize your sales process with Microsoft Dynamics 365 Sales?
Embrace the power of AI to analyze CRM data and intelligently prioritize leads. This dynamic feature saves valuable time for your sales team, enabling them to focus on high-potential opportunities without manual sorting.?
Microsoft Copilot is a game-changing tool designed to be your sales team's most valuable companion. It provides instant customer insights, streamlines meeting preparations, and summarizes calls and emails. It even goes the extra mile to generate replies. By automating routine tasks, Copilot liberates your team's creativity and expertise.?
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Opportunity summaries in Copilot foster seamless teamwork and more effective deal management. Sales team members can effortlessly stay updated on opportunities through AI-generated summaries in the Deal Room, a collaborative workspace that simplifies communication and coordination.?
Salespeople can now connect with customers more effectively thanks to Copilot. It offers improved call and email responses, helping your team build stronger, more meaningful relationships with clients.
With Microsoft Dynamics 365 Sales, salespersons gain the ability to predict revenue generation within specific timeframes. This system helps track the sales team's performance concerning targets, proactively identifies sales pipeline risks, and provides targeted coaching as needed.?
Dive into actionable insights using the advanced analytics tool, Power BI. Sales teams can extract and visualize data in the form of charts, dashboards, and reports. This empowers them to make data-driven decisions that lead to smarter strategies and more successful outcomes.?
You can maximize your customer engagement efforts with Microsoft Dynamics 365 Sales. Whether following up with existing clients, initiating contact with potential leads, or creating targeted lead profiles, this system equips your team to run precise marketing campaigns that boost business and drive sales growth.
To sum up
Sales professionals and leaders can effectively follow up with customers, find new customers set up profiles to reach new leads, present forecasts about team progress and upcoming wins to leaders, and review sales pipelines. All of this is made possible through the built-in intelligence and integration in Microsoft Dynamics 365 Sales.?
From telcos to banking institutions, manufacturing to the public sector, and retail, Microsoft Dynamics 365 capabilities are being embraced by various industries.?Get in touch with Systems Arabia and embrace automation, streamline operations, and prioritize personalized customer experience.
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