How Lawyers Can Get Loads of Clients From the News (Step-by-Step Guide)

How to Get Free Clients and Publicity for Your Law Firm by Getting Featured on the News

What you’re about to learn is one of the most powerful marketing strategies that 99% of lawyers AREN’T using. But once you master this strategy?

You’ll have a competitive advantage over every other business in your area, your website’s SEO ranking will increase, and potential clients will flood your firm begging you to work with them.

Keep reading to learn the step-by-step process for how you can get featured on the news so you can get free clients, free publicity, and grow your law firms.?

Plus, you’ll also learn the REAL secret about reporters and TV anchors they’ll never admit (and why it’s actually your secret weapon for getting on the news).

Why should I care if I’m on CNN, Fox News, CNBC, or ABC?

There are actually three benefits of being featured on the news that most people don't even think about. Those benefits are SEO, credibility, or social proof, and free advertising.

SEO or search engine optimization comes in two different forms from being featured on the news. Nowadays, even if you're featured on the news, typically they write an article on their website, and on that article on that page, they're going to typically include a link to your website. And if you don't know this, links from authoritative websites such as news sources going directly to your website will increase your Google rankings pretty significantly.

The way it works is the website that's linking to you is essentially vouching for you, giving you credibility. Google doesn't know who the most authoritative websites are, so what they do is they look at which websites have lots of links going to them, which websites have lots of websites linking to them. They look at websites like the local news organizations because they have so many links going to them as authoritative websites.

So when an authoritative website links to your website, Google kind of looks at that as that website is vouching for your credibility or voting for you.?

Let's say the New York Times links to John Smith's website. Google already knows that the New York Times is a really authoritative website. It has lots of great content, it has lots of links going to it. So the New York Times is not going to link to just any spammy website. So when the New York Times links to your website, Google looks at that link and they say, "Okay, we know that the New York Times is an authoritative website, and authoritative websites don't typically link to low-quality websites. Because the New York Times is linking to this other website, your website, we're going to boost them up a little bit every time somebody searches for their keywords."

Now obviously not every website is as powerful as the New York Times, but essentially that's how it works. It's like the website that is linking to you is giving you THEIR credibility. And the more credibility you have, the higher your firm rankson Google. And the higher your firm ranks on Google, the more free phone calls you get!

Now, here’s the secret about reporters and news anchors: they are DESPERATE for stories and news angles. Because when they’re not on air, they’re going door-to-door and scouring social media for any story that they think will get attention.?

And with you being an expert lawyer, you have a unique angle on current events that very few other people have!

So, what you do is you record a video that’s exactly 2 minutes and 22 seconds long about your expert opinion on that current event. For example, at the time of writing this, Donald Trump was indicted in New York. If you’re a criminal defense attorney, you can share your opinion on the facts of the case and what could be likely occurring should the trial occur. It’s important that your video is ONLY 2 minutes and 22 seconds! Because that’s how long a video can be on Twitter.?

Then, once you’ve recorded your video, you then find the Twitter user handle of your local news anchors and reporters and you Tweet that video to them along with a short message.

In conclusion, getting featured on the news can be a powerful tool for lawyers and law firm owners to grow their businesses. It can provide SEO benefits, increase credibility and social proof, and offer free advertising to a large local audience. By understanding what journalists are looking for, generating compelling story ideas, and pitching them effectively, lawyers and law firm owners can increase their chances of getting featured on the news. With the right approach and mindset, getting free publicity from local news outlets can be a game-changer for any law firm looking to expand their client base and grow their business.