How to Launch a New Brand in the Market? 7 Tips for a New startup!
Are you planning to launch a new brand in the market? Well, it’s not that easy to start everything from scratch and make it run in the market.
There must be some popular brands that people have already invested in, and you have to make sure that you stand out different from them to run it successfully.
As people are interested in knowing what the brand has to offer, what’s so special about them and most importantly, what distinguishes them from other competitor brands?
The simple answer to this question is LAUNCH! Yes, you have to ensure that there’s an awesome launch of your new brand. And, for that, you definitely need to spend some time in planning o how to make it an exciting launch! Planning and strategizing for launch is essential for the grand opening of your new brand to go off without any snag.
Hence, listed below are Seven great Tips For A New Startup that you need to know if you are into launching a new brand in the market.
Tip 1 – Define your Target Market
Before you proceed with the new brand launch, you have to understand what is the target market or target audience of your brand. Without identification of ‘target audience,’ you just cannot pitch the right audience who are already invested in your competitors’ brand.
Make a segment, which is very clear in demographics and interests, and then target that audience with the launch of your new brand. Initially, you have to understand you cannot target everyone. Because then, you will end up under the category of ‘not so relevant.’
Therefore, you have to start with the two key demographics at first, and after that, you can expand your target market from there onwards. Just think critically while selecting the demographics; ask questions like, who are they? What do they expect? What will they like? Is your brand fulfilling such requirements? And, so on!
Tip 2 – Take enough time to Launch
Launching a new brand in the market is a tough nut to crack. And undeniably, people take a lot of time in planning and setting approach on how to launch it exceptionally. Let’s just assume wedding and branding, both are same. The way we require almost a year to plan and execute a wedding, in the same manner, launching a new brand equally takes a lot of time, at least not less than 8 to 12 months.
In the meanwhile, your entire team should be involved in creating hype for the new launch to ensure that things are moving in order. To take an example, Ted Baker launched the brand of men’s and women’s clothing using COUNTDOWN TIMER! Yes, the countdown was set on the website for 30 days. Isn’t it a great idea to create a hype among the audience of your brand?
Therefore, take some time before you go ahead and launch your brand because that will be the only period when you can let your creative ideas out!
Tip 3 – Brand is Everything!
Once you are done with the brand name of your business, logo creation and website designing, then you need to focus on the branding too. As you will be taking enough time to launch your new brand in the market, therefore, you need to focus on the branding part within that time frame only. Branding as in, how you will begin the communication? How will you showcase your brand on different platforms? What will be the strategy for branding the new launch? How you will make people recognize your brand? These are some of the significant questions that you need to introspect on!
Branding is nowadays majorly done on social media platforms. And through, business cards and email marketing as well. You have to make sure that your brand is consistent on all platforms, and you are connected with the audience that is directly related to your business or brand that you are willing to launch anytime soon.
For instance – Airbnb, did a rebranding where they changed the signature logo colour from blue to red and orange gradient. Basically, they are playing on the basis of colour combination. It is a brand ‘reputation and recognition’ factor, most importantly!
Hence, you have to build your brand first because that’s the only thing through which your brand will get recognition. For that, there’s a lot of significance about Logo colour! Yeah, colour matters to the audience, and according to a survey conducted by Color Matters, almost 80% of audience recognize the brand through its colour and boost the brand recognition extensively! So, put colours every platform possible.
Tip 4 - Try to Build Anticipation
To make your brand launch exciting one, you just cannot miss out on your audience, right? An ideal brand launch is done exceptionally when you build anticipation among the audience or people relevant to your brand. Make it a little mystery, build positive anticipation and give minor details about the product or service you are planning to launch in the market.
Adding to it, you can give some hints, yeah, some subtle hints that you can share it on social media to invoke their excitement. Otherwise, you can go with the short videos that include countdown times up to the date of the launch of your brand. It is absolutely one of the most engaging ways to let your customer think for at least once what’s the fuss is all about.
For instance, Apple uses video to interact with the audience and giving them subtle hints about its new product launch, which also includes, revealing enough information that pique the interest of the fans and followers!
So, building anticipation among the audience is very much essential for the brand to launch their new products or services in the market. Let’s stick to that only!
Tip 5 – Get in touch with Influencers
Social media platforms are undeniably great from the marketing perspective, especially when it comes to launching new products or services. Rather than following the age-old social media tactics, if you have a budget to invest, then it is highly recommended to go for Influencer Marketing!
Why is it so? Well, to generate the sales and results you desire, influencers, or trusted brand advocates from the specific industry can help you to do that. So, to begin with, you can either DM them on their social media accounts or simply email them regarding the product or service promotion. Of course, they won’t accept the offer in the first go, but you have to give them the product to share their review or tell something unique about your services to them to review it on their page. Secondly, if they liked the product or service you are offering to the audience, then they will put a review that you can share it on your different platforms.
To create the buzz about your new brand, Influencer marketing is definitely a great idea to implement as it will help you to generate profits afterwards. Therefore, plan your strategies for branding as well!
Tip 6 – Make Sure your Team is Excited
Even if you are into launching a new brand in the market, it is essential that your team should be excited about it. You have to ensure that your team members are aware of the product and its key features, try to excite them with its USP. And for that, you have to sit with the team members and have a positive discussion about it. To answer the queries of your customers, your team members should be proficient enough to deal with them and their queries in a positive manner.
Therefore, before the launch of your new brand in the market, go for team discussions and planning, which will further excite them to give their best shot!
Tip 7 – Stick to your Schedule
The final tip for all those who are into launching a new brand in the market, i.e. stick to your plan! If you will lose sight or focus from your plans and schedules, then it will definitely hamper the brand launch.
Create small schedules and ensure that the tasks are completed on time, and every team member is accountable for their specific role. Review the tasks and figure out things on that basis.
CONCLUSION
To conclude, Launching A New Brand in the market is definitely not easy peasy but not that hard or scary! With a strategic brand launch in the market, you can make an impactful impression on the people or audience. For the Best Entrepreneur Ideas, to make your brand launch a successful one, get in touch with the professional and experienced experts at Evolvers.