How to be laser-focused while identifying your audience?
Every business model starts with an ideology of providing a certain product or service to society. However, it is very important for that venture to specify which part of society they are working for in order to earn big “Benjamins”.
Finding perfect clients will not just save time & money but will help you work efficiently towards your ultimate goal. In other words, instead of struggling for solids or stripes, find a way to put the “blackball” directly into the pocket.?
This article will provide insights for you to figure out the attributes of your ideal customer.
Demographic and its role
Demographic data include age, gender, place of living, education, job, income,? etc. Identifying which age group or what place is best suitable for your product will help you be laser-focused.?
For example,?Mattel is a big brand in the toy industry and it is pretty obvious that their target audience is kids below the age of 16. They won’t try to sell a hot wheels track set to an adult. Providing new cool toys will be their key focus to attract kids.?
However, there is a chance your business model runs on a B2B concept. For that you may consider the following as your demographics:
Concept of Psychographics
Every business has a message to serve. Understanding the consumer's ideology, problems, fears, etc, will also bring you closer to your ideal customer.
For example, If you are selling fitness products like fitness bands with amazing features, the best possible target audience for your product will be those people who are in some way related to sports or fitness. There is a high possibility that your product won’t affect the interest of a couch potato.?
Therefore make sure you create a good balance between demographics and psychographics?
Rather than just being focused on age, income, and gender try to identify the personality, opinion, and interest.
Find a communication channel
In today's world, people are very much into social media, selecting the perfect medium can be a success to reach out to your audience. Selecting an ideal platform can save lots of time and effort.?
For example, if you sell a product that has a high demand in youth, rather than using traditional platforms like newspaper, radio, or TV, you should try indulging with them on Youtube, and social media like Facebook, Instagram, etc.?
The Ultimate Picture
The end goal for any business is to maintain a good relationship with existing clients and to max out its reach to a great extent. By laser focusing on your target market as well as using the required management mix (sales, marketing, advertisements, etc) your business can achieve the success you desire.