How is a large-scale event planned?

How is a large-scale event planned?

This type of event is part of the strategy of a sales funnel that leads to a sale or guaranteed positioning, but how many times have you asked what is the management and development process? The main thing is to define a clear objective; from that solid foundation you can begin to develop a strategy and a plan. 

Creating a brief is always important on which you can note  objectives, suppliers, dates and locations. This document should be specific, brief, and under constant review. 

You must set specific objectives that will bring you closer to the end  result, select a trained team to work in all the necessary areas and  perform the division of assignments. 

This is only part of the preparations. The staging must consider the  comfort, safety and transfer of the team and the event attendees. Every detail must be considered, for that reason these first steps  are so important. 

The most important part is how you are going to differentiate  yourself and what are you going to do so that all attendees feel that,  if it was not the best, it was one of the best events they have attended.



Theresa Gonzales

Hotel Sales and Marketing Expert in Branded and lifestyle hotels specialize in creating and implementing strategies that cater to lifestyle properties' unique characteristics and clientele.

3 年

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