How To Land The Job: How British Vogue & Charlie XCX Can Help You Get The (Professional) Bag During The Job Hun
I never thought there would be a time after 2020 when the term "viral" was associated with anything positive. When I started this blog, "viral" referred to COVID-19 and uncertainty. Our culture faced a crossroads. While we emerged in a post-pandemic world, viral and virality are the key performance indicators for communication efforts. Every C-suite official saunters into a marketing department needing their digital presence to go "viral." Companies want to infect the population with their messaging, brand ethos, and product/service in a 30-to-90-second timeframe.
To work in the communications realm, I developed a new appreciation for performers. Sometimes, marketers need to bend over backward like a Circus Soliel gymnast. Other times, a communications professional mirrors an early 2000s reality television contestant trying to make their mark on the zeitgeist. But more often than not, the residential social media savant feels like a perpetual auditioning actor, waiting for the one-in-a-million chance to end up in a Grey's Anatomy-like role (the high impact- highly public-facing dream role with great pay and job security).
I perpetually see one trend on my social media platforms: a soundbite from British Vogue's What In My Bag, starring Charlie XCX.TikTok and Instagram users hope to achieve virality by showing what is in their bags, tagging all their products, and promoting their #aesthetic. They hope to be the one in a million who get a certain amount of likes and shares to reach the macro-influencer level (over 10,000 followers). It is also the same feeling many job seekers relate to as they try to find a job.
If you go onto LinkedIn, you will probably see a sea of green banners on people's profile pictures. The banner says "Open To Work." While there are benefits and drawbacks to showcasing the green banner, the job seeker probably feels mixed emotions when they have to post it—the potential future employee of the month wants recruiters and companies to know they are open to new opportunities while feeling the green banner acts as an almost scarlet letter. When you visit other online job boards, you know that the odds of you getting the job are similar to your video going viral. So, what do you do? Do you still use the viral soundbite? Moreover, how can you showcase to British Vogue (your potential employee) that you are indeed a Charlie XCX (good candidate) and confidently say: Hi British Vogue, I'm Charli XCX, and this is what's in my (professional) bag (skills)?
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