How To Land High Paying Influencer Gigs On LinkedIn
LinkedIn influencer marketing gigs are lucrative, but many content creators struggle to position themselves correctly on the platform.
There are over 700 million professionals on LinkedIn — and many of them are influencer marketing managers, PR managers, account directors, and brand managers.
Improving your online visibility as a content creator can lead to high-paying contracts with your favorite brands.
Here are 10 LinkedIn social selling steps to land paid influencer gigs:
Let's dive into each step.
1. Clean up your profile
Revamp your bio to reflect what you do and upload a professional headshot. You don't get a second chance to make a first impression. Add your various social media usernames in your bio.
Indicate your content niche in your headline (super important):
For example: "I create travel/lifestyle/food content for beverage and hospitality brands."
The more specific you are, the more likely the right clients will find you.
2. Search for and connect with future clients
Use LinkedIn's powerful search and filter tool to search for ["Influencer marketing"] + [your city]. Always connect with a short, personalized note.
Repeat that process for the following titles:
3. Connect with other influencers and content creators
Other content creators might come across gigs that are a better fit for you — but they can't refer you if they don't know you. The most lucrative gigs come from within your network.
4. Showcase previous campaigns
Pin previous campaigns to the Featured section of your LinkedIn profile. This is what they'll see first as they scroll down your profile.
If you don't have previous work, find two friends with small brands and offer to create content for them. A portfolio gives you something to talk about.
5. Post about your niche
Once you've figured out your content pillar (e.g. fashion, finances, travel), post about it twice a week.
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Content ideas include:
LinkedIn allows you to publish content in different formats, such as:
6. Engage with other people's content
LinkedIn surfaces your likes and comments to other people's feeds so they can join the conversation. That's how clients and other influencers find you.
The first thing they'll see is your headline — so make sure it's clear. If they're curious enough, they'll head over to your profile and read the rest of your bio.
7. Have your rates ready
Use Canva to design a simple rate card and save it as an image or PDF. Know how much you'll charge for:
Your total fee will depend on the campaign, but it's good to always have estimates.
8. Clean up your online presence
You're an influencer everywhere, not just on Instagram. Your brand should represent you everywhere from YouTube to TikTok.
If you can, create a unified username across all platforms. For example, I'm @shehuphd everywhere. It's cleaner and easier to remember, and saves you from writing multiple handles every time you need to promote your socials.
9. Be extremely professional
This is the most important tip of all. You're being judged on your professionalism, and clients book people they like. This means you should:
10. Always Be Creating — the ABC rule
It's important to create the type of content you eventually want to be paid for. This is because:
Bet on yourself and keep creating. The world is always watching.
Now that you've positioned yourself for high-paying influencer gigs from LinkedIn, learn how to create a year's worth of content in one go using the #ThinkTwelve guide to social media content creation.
Digital Marketer & Content Creator | Communication Catalyst Empowering Brands to Connect with Clients | Crafting Winning CV Strategies to Help Job Seekers Land Opportunities
2 年This was eye-opening and very insightful I can't thank you enough. You shed some light for free!