How Knowing Your Personal Brand Helps You Make a Difference Locally

Your Personal Brand: More Than Just Business

“What a wonderful thought it is that nobody need wait a single moment to start to improve the world.” – Anne Frank

This quote resonates deeply with me because when you truly understand your Personal Brand, you can take immediate action to create the change you want to see in your local community.

Most people think of personal branding in the context of career growth—being a thought leader, posting on LinkedIn, or advancing in their industry. But your Personal Brand isn’t just about work. It’s about who you are and how you show up in every aspect of life.

For me, that meant starting a homeschool co-op in my community.

How My Personal Brand Helped Me Build a Community

When we moved to Southern Missouri, I wanted my daughter to be part of a homeschool co-op. I looked everywhere—asked at church, searched online, and talked to other parents—but couldn’t find the right fit.

Then it hit me: why not start my own?

Because I know my Personal Brand, I knew I had the skills to make it happen. I’m an activator—I take ideas and bring them to life with strategy and structure.

I started reaching out to other homeschooling parents, and guess what? Almost every single one of them had thought about starting a co-op but never took the leap.

So I did.

Within three months, I had the co-op up and running—with structured meetings, a shared vision, and a community of engaged families. Today, we have seven families attending consistently, with more joining. Our kids are learning, growing, and building friendships, and I’m seeing my vision come to life.

When you’re using your Personal Brand to make a difference in your local community, it’s a blast!

Watch this message on YouTube here… plus in this video, you’ll get to meet Butch, our Rooster. ??

What This Means for You

Your Personal Brand isn’t just a buzzword—it’s a guide for how you navigate life. When you understand who you are and what you bring to the table, you can:

? Make confident decisions

? Step into opportunities aligned with your strengths

? Create impact in ways that feel natural to you

So, what’s your personal brand? If you’re not sure, I can help! I offer Personal Brand VIP Days, where we work together one-on-one to define your brand and develop a strategy to leverage it.

Don’t wait to start making an impact. Get in touch with me today!

?? Book your Personal Brand VIP Day today!