How to Know Your Audience?

Digital marketing advice often includes the phrase “Know your audience”. It tells you why it is important, but never answers the how. It does not matter which field or industry you belong to, knowing your audience is essential to engage effectively with them.

This also helps you design your vision, mission, products, and services to live up to their expectations. We'll go over a few important tips to assist you in developing a deeper understanding of your audience and creating lasting relationships with them in the process.

What Questions Should You Ask??

There are, roughly, 3 important questions one must be able to answer when asked “How much do you know your audience?”.

These are -

1. What is their demographic information? (This will help define your target audience.)
2. What makes your brand useful to them? (i.e., their pain points to which you will offer a resolution.)
3. How do they approach social media as a consumer? (To decide what content strategy to execute.)

Let us explore these in detail below:

Audience Statistics

Demographics form just one part of the equation - knowing their age, gender, income, occupation, etc is the starting point for knowing your audience. This information can be gathered through social media insights, analysis of website data, and conducting on-ground/online surveys.

You can then divide your audience into different groups according to their shared characteristics. Knowing these groups enables you to better customize your offers and communications to meet the requirements and preferences of each group.

Answering Pain Points

Identifying your target audience's pain points is essential to creating content, products, or services that connect with them. Take note of the words they use to express their difficulties and annoyances, as this can reveal important details about their perspective.

After you've determined what their problems are, modify your content to highlight how your products or services can help them. Gaining their attention and loyalty is more likely when you present yourself as a solution to their issues.

Their Online Habits

Knowing how your consumer uses social media will help you create a strategy that will bring success. This means being aware of the digital mediums they use frequently, the kinds of content they enjoy, and how they prefer to communicate online.

For example - does your audience scroll through LinkedIn on a Monday morning or are they busy creating a weekly task list?

Create real connections by interacting with your audience on social media, via email, in forums, or through other digital means. You can make sure that your messaging appears to them in all the places and forms that they choose by being aware of their digital habits.

In conclusion, building relationships and communicating effectively both depend on having a solid understanding of your audience. You can 'know your audience' better by understanding their digital habits, resolving their pain points, and researching their demographics. Invest the time and resources required to fully comprehend your target market, then observe the positive effects of your efforts in the form of increased client retention and brand loyalty.

How Can Digital Drushti Help You?

Digital Drushti provides comprehensive online/offline courses conceptualised by experts with cross-industry expertise. Our courses/workshops cater to students (graduates), management/working professionals, and business owners.

We are the right platform for you if you want to take up a Digital Marketing Course .

If you wish to know more about social media marketing and digital marketing across all major platforms, check out our website or follow our founder Trupti Rahate . She is a seasoned digital marketing professional with a decade-and-a-half-long career in the industry.