How to Know When Your App Needs a Major Update||

Significant App Feature

adding a new feature alone might just impact the minor version number, which is the second number in the sequence. Adding 3D Touch or better offline support, for example, might simply move an app from v1.2 to v1.3. So while adding a significant app feature may prompt your push towards a major update, you may also couple it with one of the other considerations that follow.

New App Design

If your app's design is going to completely change, whether it's the user experience or visual design, it's likely you'll need to release a major app update.somewhat recent example of this approach is the major update rolled out to Gmail for iOS. Version 5.0 uses Material Design, changes the layout, and updates a number of functions like search

Underperforming App Metrics

 it should be no surprise that not hitting your targets with app engagement or other metrics (e.g., app store ratings) is a leading factor in pursuing a major app update.

You might see that users are not coming back to your app regularly or not visiting a certain screen. What that doesn't indicate though is why that's occurring. Use the data you have to show you where you have your problems.

Consistent App User Feedback

There are any number of examples of user feedback that could indicate serious problems or opportunities. For example, confusion using or finding a key feature could indicate your app's navigation or the overall user experience needs considerable reworking. Similarly, if users keep asking for the same feature, that may mean you're missing a key value proposition in your app.

App Codebase is Aging

In app years, even a two-year-old codebase can be considered old. Four years ago, Swift didn't exist. Now Swift 3 is available. With technology changing so rapidly, an aging codebase can be a big driver to do a major update.

App Not Adhering to Latest Design Trends

Not following the latest design trends could include ignoring Apple's Human Interface Guidelines or Google's Material Design. It may also simply ignore the expectation of users, such as having a fast and focused app that helps create an emotional connection with them. If your app doesn't look or function like other top apps, it won't earn a spot on user devices.

Expand App to Other Devices or Platforms

A major update can often be justified when your app goes across devices on the same platform or when it moves to a new platform. This could include creating a tablet-specific version or going from iOS to Android.Behind the scenes, expanding to other platforms and devices may necessitate reworking the backend service or the app's data model. It may also significantly impact the user experience and visual design. Although each design should feel native to the platform, there will need to be a cohesive experience across platforms and devices. That can result in a decent amount of changes that filter back in to the user experience and design. User experience and visual design changes can also impact the back-end servers.

Concluding Note

Releasing a major app update is your time to shine. After your v1.0 app, there are overall less opportunities to get some significant marketing traction. Even if many users don't recognize your version number change, writers, analysts, power users, and anyone that could help you get attention for your app will. It signifies to them that you spent significant time working on something exciting. It shows you're listening to feedback, committed to your app, and continuing to invest into its future.

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