How to Know if an Influencer Marketing Agency is Right For You? - Part 4: They Ask You How You Want to Measure Your Potential Campaign

Here’s 5 stats you probably didn’t know about Influencer Marketing:

1. 94% of marketers who use influencer marketing find it an effective practice, and influencer marketing can generate up to 11x the ROI of traditional advertising.

2. According to a study conducted by Linqia, 39% of marketers say they plan to increase their influencer marketing budget in 2018.

3. Only 44% of Influencers say that they accept less than a quarter of the proposals they receive.

4. 70% of millennial consumers are influenced by the recommendations of their peers in buying decisions.

5. Unfortunately, not enough brands are providing influencers with creative control over sponsored posts. And 12% of influencers in the Influence.co study said that they typically have little to no control over the copy they create for a brand’s sponsored post.

So have these got you thinking about collaborating with an agency to get more out of your Influencer Marketing campaign?

But before you do, there’s 23 wrongs others have made when working with an agency.

Here part 4 of the mistakes you need to avoid to be able to get the most out of your Influencer Marketing campaign.

• Read Part 3 - Their Track Record: Here

4. They Ask You How You Want to Measure Your Potential Campaign

It still baffles me to this day that many companies are willing to part with substantial amounts of marketing budget, to not bother about how their investment will be measured.

And it infuriates me further, when agencies don’t even show the level of care, to be inquisitive enough to ask their client how they’d like it to be measured either.

If you don’t measure your campaign, how will you know it went successfully? Or was even worth the investment?

This is one of the first things an agency should ask you. 

Whether you want to measure return of investment, or impressions or engagement, without this questions being asked, the agency wouldn’t know how best to devise the campaign for you.

For example, if a campaign is to be measured by return of investment, then the campaign brief will have to ensure Influencers preliminary focus on call to action based messaging. 

If it is purely brand awareness to be measured by impressions, then an Influencer can be briefed to be more creative with their messaging, so that their content remains as authentic as possible.

So if you are going to work with an agency, and hand over the big bucks, ensure you validate them by remembering this key question!