How ‘Kings of Neon’ is Going Global and Creating a $5 MILLION Per Year Neon Signage Business, Disrupting the Industry Buying Experience

On Episode 78 of the?“Future of Australia”?podcast, I speak with Stephen Pastor, CEO & Founder of Kings of Neon, which grew 155%+ to do over $4.62 Million in annual revenue.

This made KINGS OF NEON, on the Financial Review list of 100 fastest growing new companies in Australia, one of the FASTEST GROWING new businesses in Australia.

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We Discuss...

• Kings of Neon, led by CEO Steve Pastor, achieved 155% growth, reaching $4.62 million in revenue in the last financial year.
• His diverse entrepreneurial journey from eBay, real estate, mining, to jewellery before founding Kings of Neon.
• The DJ business faced challenges during Covid, leading to a pivot towards selling LED neon signs, which contributed to global expansion with teams in the USA and UK.

• Trusting a person in their early 20s to run US sales operations was a significant decision, reflecting Kings of Neon's entrepreneurial spirit.
• Self-service B2B purchasing as the future of B2B sales and e-commerce, marking a shift in business strategy.
• His entrepreneurial drive originated from a childhood desire for financial stability, fuelled by a competitive nature and dislike for losing.
• Why his decision-making prioritised quick money-making opportunities, addressing immediate financial needs, with a focus on stability rather than a strategic vision.
• Corporate experiences leading to feel suppressed, clash with colleagues, and eventually leave his job at Michael Hill Jewellers, marking the turning point for Kings of Neon.
• Emerging as a survival move during Covid, initially aiming to make an extra $50,000 per year, with the first year achieving nearly $1 million in revenue.
• Managing growth and challenges associated with becoming a multinational business, including cash flow battles and marketing learning curves, are discussed.
• Their superpower lies in selling to B2B customers, providing excellent customer service, and disrupting the signage industry with a focus on technology, accessibility, and affordability.

[Click Here to Listen to the Podcast in SPOTIFY, or Listen in iTunes, or Listen in SoundCloud, or search 'Future of Australia' or 'Derek Stewart' in your iPhone or Android podcast app]

Podcast Episode History:

From Undiagnosed ADHD and Leaving University Early to Starting $20 MILLION+ Per Year Engineering Company

Hi, my name is Derek.?"FUTURE OF AUSTRALIA"?is a project I am running to interview the?Founders, CEOs and Entrepreneurs behind the?FASTEST GROWING?new businesses in Australia.

It has been voted one of the top Australia business podcasts.

"FUTURE OF AUSTRALIA"?is about interviewing, celebrating and sharing the knowledge, aspirations, struggles, goals and achievements of these people with a broader audience.

If you are interested in contributing, learning more of keeping in the loop with our updates and email newsletter, email me at [email protected], or?give me a call or text on 0404 689 897.