How Kindle Became The Daydream Of Book Lovers | Marketing Storytime

Get to know?kindle

Books, one of the greatest creations of god, of the universe.?

For people who don’t love books, It’s just another medium to absorb information.?

For some, It’s something mundane, sitting in a place with a book and reading it for hours without browsing social media or doing something like that.?

But for people like us who truly love books, It’s something greater than just a medium to absorb information.?

We don’t always read to become smarter or try to accomplish some arbitrary goal we have.?

We read for pleasure, for joy. It’s not a task to take something out of it. We genuinely love the experience of reading.?

Books connect us to people, things, and circumstances that are lost in the mists of time.?

A true reader isn’t limited to the linear timeline and space we experience. A true reader can live thousands of lives, in different times and different spaces.?

Because life in and of itself is an experience.?

Through great books, we can connect to those who came before us and receive the great gifts they left for us. Isn’t it lovely??

So there’s this technology device which I consider as one of the greatest creations of our consciousness.?

It’s none other than ‘kindle’, Amazon kindle.?

It’s truly a divine creation that is created at the intersection between art and technology.?

This little device did great things for the world of books. It saved the book world in this fast-paced era by redefining the reading experience for the 21st century.?

So, let’s dive into the great story of kindle.?

The World Before?Kindle

Looking back at the world before Kindle’s birth, It doesn’t sound good at all.?

The Industrial Revolution changed things on its head for us.?

It brought us incredible benefits making us all rich and carrying our countries to become the most powerful countries in the world.

But as with any change, it came with contrast. It came with negatives, which means new problems for us to solve.?

With rapid industrialization, people started to get busier and busier. They started to get caught up in a rigid, fast-paced, efficiency-driven world.?

The rat races became normalized. The goal of living life on earth was limited to a paycheck.?

With the formation of these toxic ideologies, the activities that brought us joy were overtaken by the activities that make us seem “successful” according to societal measurements.?

Before industrialization, there was cultural status built around doing leisure activities like painting, reading poetry, reading books, playing musical instruments, sculpting figures, etc.?

However, with industrialization, the cultural status structures were disrupted by a status structure that was only based on careers and accomplishments.?

The culture was disrupted by the ideas around efficiency.?

Everything got disrupted from the law, power hierarchy, and architecture to technology that got developed. It gave rise to the notions like being busy and doing something efficient all the time.

With this chaos, self-expression began to get limited. Activities like reading for the sake of joy were abandoned as people found less time for it.

So, books were getting out of fashion in a world that only glorified efficiency.

The book sales around the world started to slow down. Over time many bookstores started to get out of business slowly.?

Along with that, technologies that developed for this kind of environment became popularized.

People have adapted to the new efficiency-driven world even though efficiency doesn’t always mean better.?

The Environment For The Invention

In the fall of 2003, the legendary Steve Jobs invited Jeff Bezos, Colin Bryar, and another Amazon exec. for a chat about their music business.

While eating two plates of take-out sushi, they talked about Apple’s first Windows software, iTunes, how it could revolutionize the music industry again, and other topics.?

While discussing, Steve made a harsh comment about Amazon.?

He said, “Amazon has a decent chance of being the last place to buy CDs. The business will be high-margin but small. You’ll be able to charge a premium for CDs since they’ll be hard to find.”

This chat led Amazon to focus much more on their digital division which was tiny at the time.?

Remember, This is 2003. Amazon doing okay with physical goods selling all sorts of non-digital items.?

But, After the Steve Jobs discussion, Jeff Bezos decided to shift their focus to digital saying that they don’t want to become Kodak.?

This ability is called ‘Existential Flexibility’, a phrase coined by Simon Sinek.

This means the capacity to make 180-degree strategic shifts to advance the just cause of the organization.

So, he took things very seriously and created a separate entity for the digital media business rather than limiting it to a division inside the company.

He put Steve Kessel, Amazon’s VP of media retail, as the head of the new organization.?

Because he knew that the question ‘How’ could be answered by asking the question ‘Who’.

Saying ‘No’ to other?stuff

In the new business, they had 3 things to focus on.

Music, Video & E-Books.?

Music was the №1 thing that was popular at the time.?

But there was this revolutionary Apple empire taking over the music industry like a storm, making insanely great products for the world one after another.?

There was no wise person who would choose to compete with them. And I don’t think there was any need for it in the world.?

Cuz, Business is not about just competing to gain some market share. It’s about change.?

It’s about making change happen for the people who we care about.?

So, They decided to leave music to Apple.?

Then, Video. At the time, there was no Netflix streaming or anything like that. No one has gone digital yet.?

The early 2000s is the time of Blockbuster, the offline movie rentals, not digital streaming. Because People didn’t have Internet connections fast enough to stream large videos and movies at the time.?

It’s surprising how far we‘ve come in just a couple of decades?

Also, It would take them a hell lotta effort to choose the right studios and work with them.?

Clearly, It wasn’t a good path to begin with.?

Revolutionize the?E-books?

But, E-books were a different story for them.?

If we take the business standpoint, Amazon was started for books. It was an online book store that scaled into the everything store that we know of.?

Books were their priority from the beginning. Even at the time, they had the largest collection of books in the world.?

But the e-book section was pretty small.?

They do a few million dollars in sales and doing okay. Nothing more.

So It’s a good idea to pick something like that and invest in them.

Let’s move to the other side.?

From the consumer standpoint, e-books weren’t really a thing with people because it had accessibility issues.?

At the time, you would need a computer to read ebooks. But as we both know, reading on a computer screen is not that of a pleasant experience.?

It’s horrible for the eyes to focus on a computer screen reading between the lines for a long time.?

when I even hear that name, it triggers those horrible memories. It was that bad, dull, and crappy.

So there’s a true need in people for something remarkable like what the iPod did for music lovers.

Inventing kindle?

How did it get started in the company? How it tested and inside development with the direct involvement of Bezos himself.

Like Apple in the Steve Jobs era, Amazon’s innovation starts from the customer. And then they work backwards from it.?

Now, In that perspective, It was crystal clear to them they needed to design a product of their own even though they were just a fulfillment company at the time.

As Jeff used to say, “What could possibly be more important than inventing the book itself?”

It took them years of investing time, money, and resources into the creation of kindle.?

They hired talents from Silicon Valley and Seattle, acquired a France-based tech startup, and they are on their way to inventing something remarkable.?

But, there was a problem.?

The process took longer than the company anticipated consuming a lot more resources than they expected.?

During a meeting with a finance team, Jeff was asked, “How much more money are you willing to invest in kindle?”?

He turned to his CFO and asked the rhetorical question, “How much money do we have” signaling his trust in the invention.?

Fast forward to 2007, 4 years after the sushi meeting with the great Steve, Amazon finally launched the revolutionary kindle to the public.?

The Crazy Invention

If we look back at the world before kindle, people who read books were against the technology. And the people who liked technology didn’t read books.?

The people who read books thought that technology was something destructive and the people who used technology thought of books as an out-of-fashion medium.

Which means if you asked a typical book reader before the 2000s if he/she liked to read books on a technological device, the probable answer would be, ‘Hell, No’.

So, It was crazy to even think of inventing something like a kindle.?

But, here’s the thing.?

There was a true market for kindle. But, It’s not in either of those extremes.?

Nor technology. Nor Books.

But, the magic lies in the intersection of the two extremes. The market that intersects technology and books.?

The individuals who are having a hard time reading digitally.?

The people who loved books but didn’t get much time to read.?

People who loved reading but got distracted from all sorts of digital distractions.?

This is the ‘and market’ not an ‘or market’.?

kindle aimed at ‘and market’ first and then expanded into other parts of the market as the bell curve effect took its place.?

Guess what? In less than 5 and a half hours from the launch, the kindle was sold out showing signs of the great future kindle is about to build.?

Iterate Then.

Over the years, the great invention, kindle got even greater and greater.?

The original design philosophy of kindle was “To disappear in your hands?—? To get out of the way. So you can enjoy your reading”?—?Jeff Bezos?

The Kindle Evolution…

kindle first debuted in 2007 with a compact design and a high-res electronic paper display.?

Then in 2008, Amazon acquired the beloved Audible, which was later ingrained into the kindle experience.?

With each and every iteration, It got even lighter and thinner, the battery life got longer, the touch screen got smoother, and the experience became better and better.?

But their best iteration yet, the kindle Paperwhite was designed in 2012.?

It’s by far the best of the best tablet yet. With its paperlike, glare-free display, It looks and feels exactly like paper.?

Every baby iteration took the product to the kindle we all love today.?

And with that iteration process taking place, something happened to the market behavior.?

The first group of individuals who got their hands on kindle was early adopters. They are the ones who want the new thing. To be the first to buy.?

They are the ones who like to stay ahead of the curve.?

As the early adopters tell their family and friends about it and as the kindle evolves becoming more and more appealing, it crosses the chasm and flies to the majority becoming a big part of the culture.?

The one and only reason how it became a cultural phenomenon wasn’t any ‘marketing gimmicks’ they played, It’s because they had one of the greatest products ever invented in history.?

That’s it.?

So, It’s worth looking at things that make kindle an insanely great product.?

The kindle Experience in,

Consumer Perspective

Reading Heavy?Books

If you’re a reader, you know some books need you to go to the gym and build some muscles before reading them.?

Some of the most beloved books in history are hard to carry around. Like, The Brothers Karamazov by Dostoyevsky, Victor Hugo’s Les Miserables, A Little Life by Hanya Yanagihara, and Tolkien’s The Lord Of The Rings, all these books are long and heavy.?

So it doesn’t feel comfy to read these beautiful books in our favorite positions.?

You understand that reading a great book is like having passionate sex.?

To have great sex, you need to have the freedom to move your body freely, change the pacing, scream, change into different positions, and so on.?

If it feels restricted, rigid, and limited, it doesn’t feel great. right?

And reading is like that. You need to be able to shift into different reading positions based on mood to experience the book to the fullest.?

Reading with kindle empowers you to do that.?

It’s extremely thin and cute. So, you can read in whatever book you love in any position you want without feeling rigidness or discomfort.?

You’ll be able to read without having to lift weights.?

Traveling with?Books

In the world before kindle, If you’re a traveler who went to one place from another all the time, It was hard to carry your fav. books with you.?

What’s harder than that is choosing which books to carry.

Because we choose them to read based on our mood and state of mind at the time. It’s something beautiful that makes us human.?

We’re not robots trying to absorb information in the most efficient way possible. Our reading tastes change with the outside weather & climate, the experiences we have, the people we meet, and more.?

So It’s fcking hard to choose a few books to carry.?

But kindle changes everything.

You can carry your entire book library with kindle without having to carry them with your hands.?

It’s more than 1000 books in your pocket. ?

This is truly wonderful compared to how things were before.?

As a traveler, I believe that kindle saved my life. kindle saved my world.?

Privacy loves?kindle.?

You read what you are.

Everything you read sends energetic signals and messages to people around you. They say something about yourself.

But the problem comes in times when this nature works against you.

Sometimes the themes and topics of the books we read in public have judgemental views in the society around us.?

There are things that society considers taboo like sex and spicy books, LGBTQ+ books, or books that reflect cultural ideals that don’t conform or are different from the agreements made by the society around you.?

So, It doesn’t feel psychologically safe to read taboo books in public.?

You’re in absolute danger if the messages your book signals contradict the social agreements people around you hold.

But, kindle solves it all.?

You choose what things, what stickers, and what themes you show on the back of your kindle.?

No one will know the books you’re reading unless you’re been followed by secret agents. So you can read whatever you want without getting tense.?

It’s private. It’s safe.

A Faster Way To?Read

One of the reasons why I bought my cute little kindle is that #Booktok suggested that they read fast on kindle.?

Turns out, It’s actually true.?

The reason for that is the features it has that bring predictability into readers’ minds.?

When you start reading a book, kindle takes an understanding of your reading speed. The process takes some time to have accuracy. ?

Then it shows metrics like,

How much time is left for the chapter, How much time is left for the book, What percentage of the book you’ve read??

Plus, the standard features like page number & the current location.?

But, How do these simple metrics lead to fast reading??

As human beings, we are so comfortable with predictability. We want things to be predictable. It feels safe.?

This is the opposite of uncertainty.?

Nobody wants to have uncertainty and everybody wants predictability in their life. It’s human nature.?

People rather wait 15 minutes for the train knowing that the train is gonna arrive than wait 5 minutes not knowing the train is gonna arrive.?

kindle was designed by considering this human behavior.?

It tells you how much more time you need in order to finish a chapter or even a book.?

So, It’s easier to manage your time in your day-to-day life while reading your favorite beloved books.?

By making things predictable, kindle encourages the reader to read one more page, one more paragraph, one more book before leaving.?

People Like Us?…

Reading books isn’t just about the act of ‘reading’ itself. There are specific behaviors associated with book reading.

Like, when you read something remarkable like a great quote, for example, you have this instinct or urge to highlight it and then even share it with your peers.

And kindle empowers the reader to continue those special behaviors with kindle.

You can highlight anything in the books that you love, whether it’s an image a word, or a sentence. It’s up to you.

What’s fascinating is It even encourages the behavior by showing you popular highlights that are highlighted by most readers.

What it does is create some sort of connection between the readers of the book.

People follow what people like them. People do what people like them do. We follow the tribe we belong to.

So, It gives a tribal signal or message,

‘people like us do things like this’.

For me, It’s such a beautiful thing.

Just 2-clicks. Then,?Voila!?

Another big benefit I get from having kindle is It’s fcking fast.?

Getting your hands into a kindle book is easier than ordering a paperback.?

You need to choose the right address. You have to pay more for the book. Then, you need to pay for shipping. And if you’re a person who travels a lot, it's not so pleasant experience because of the location issues.

But, If you buy a kindle book, It’s so easy.?

Go to the Amazon website, click the 1-click buy button and it’ll deliver to your kindle library instantly.?

No waiting for delivery, & No shipping charges. And, You don’t even have to pay the full price.?

It’s incredible.?

It’s not a?phone

kindle is not like a phone.?

The entire kindle experience is specifically designed for book reading.

The display is paperlike.?

When I say paperlike, I truly mean that. It looks and feels just like a physical paper. It has that divine familiarity.?

You can truly sense that.?

And as in mobile phones, you don’t have to charge your kindle all the time.?

One charge can offer you weeks of battery power to read with pleasure without having to worry about electricity just as a book.?

And there’s this big benefit of designing something specifically for one thing. Which is having no distractions.?

If you read a PDF on your phone, even on your iPad, oftentimes you have the urge to do something else or to multitask.?

When you feel a little bit bored, your finger moves to close the app and open social apps. Which is a bad.?

It’s also weird. because when you use them as a coping strategy, after you leave social media you’ll still be bored and feel empty.?

Yeah, It’s something I’m also guilty of doing sometimes.?

If you only seek those instant dopamine hits, you’ll get lost in life. There’s no way to build something meaningful without having to experience boredom, hardness, and resistance.?

In order to get the best of the best out of something, you need to give 100% of your energy to it.?

Where the focus goes, energy flows.

And kindle empowers you to do that.?

Once you get the kindle in your hands, there’s only you and the book. And nothing in between to interrupt your reading experience.?

It lets you get lost in magical experiences buried under the words and paragraphs.?

Nothing is there to stop you from getting lost in those meaningful moments.

Do Something More For?It

Like a mobile accessory marketplace, there’s a wide range of accessories available for kindle readers.?

From phone cases to charging adapters. From stickers to remote controllers. From dust plugs to display glasses.

You can get accessories you find useful based on personal preference.?

Most readers love to design their kindle with stickers and stuff. If you want inspiration, just go to TikTok & search, ‘Decorate My Kindle with me’.?

You’ll find all kinds of different designs different readers do.

And one of the most useful ones is the remote control handle. You can set up the handle to hold your kindle for you.?

And to turn pages, there’s also an accessory.?

It’s up to you to choose the accessories you love.?

For Beach?Babes

One of the most known places we read books is when we’re on the beach.?

So, If you’re a beach girly or boy who loves to read on the beach, kindle is the right choice for you.

Kindle designers understood this behaviour which people love to read books on the beach. So, they designed the kindle to empower people to read where they love to read.?

Now, if you have a kindle,?

You don’t have to make your paper books wet.?

You don’t have to hold heavy books in front of your face.?

You don’t have to strain your eyes reading in small fonts.

Just grab your kindle & read with pleasure.?

It has all the features you need to have a great reading experience at the beach. Like their glare-free display, waterproof build, lightweight design, and more.?

You have nothing to worry about at all.?

For Ears Too?…?

Sometimes, after reading for quite a while, your eyes demand some rest. And that’s when to use your ears.?

But, you know that if we take our phones out just to connect to our Audiobook app, we’ll end up on another half-hour social media trip.?

kindle also solves this problem for us.

The audible books are available to read on kindle. You don’t need your phone to shift into listening mode.?

With an audible membership and a Bluetooth headset, you can read your audible books on your device without having to take your phone out.

Also, there’s a kindle feature called ‘Whispersync For Voice’ which lets you shift between devices to either listen or read at any given moment or listen and read at the same time.?

You can just immerse yourself in books with kindle’s immersive reading experience. O Man, I love it.?

Business Perspective

The Exclusive Solution?

Amazon doesn’t make money on the kindle devices.?

That’s why you can buy a brand new kindle device for just 100 bucks. It’s a great investment compared to its inherent value.?

That’s one of the best $100 investments you’ll ever make in your life.

So, how does Amazon make money off of it?

You guessed it. They do it by selling kindle books.?

Amazon is the place you can buy kindle books. It’s kind of exclusive as most other bookshops don’t offer kindle versions. Plus, we cannot underestimate the power of the audible empire.?

They’ve created an entire exclusive eco-system around kindle.?

The device is the way to get their eco-system into the hands of individuals.?

So they’re able to make it affordable and get the kindle into the hands of more and more people while receiving all the kindle and audible book purchases they make throughout their lives.?

Genius.

Coming As An ‘And Solution’

kindle is not just an electronic book reader.

It’s the divine bridge that connects you to great experiences hidden inside pages and paragraphs of different books.

Different books smell different. Different covers taste different. And different pages feel different.

If you’re a book lover, you know that there’s something unique about physical books that you can’t easily describe.?

So if kindle came up to the market as a a replacement technology device for books, it would backfire for them.

So Instead, kindle came up to the people's hands as an ‘and solution’.

It is unique on its own and because it came up as an ‘And solution’, book lovers didn’t compare it with the uniqueness of physical books.

So, what happened was it became a part of book lovers’ essentials or their routine.

If we find a book that we love, we buy the kindle version of it. And we read it from kindle to the end.

After reading it, If we find ourselves obsessing over it, we buy the physical hardcover too. Not to read but for the book library. To remind ourselves of it all the time. To symbolize the special place that book has in our hearts.

It’s all about the energy kindle came up with.

Not to replace, But to be a part of.

Not ebooks But kindle?books.?

In the world before kindle, If I ask you to imagine reading an ebook, you would imagine the terrible experience of reading a PDF on your computer screen while your eyes strain.?

It’s such an unattractive, unpleasant experience.?

Then kindle came in.?

Going the extra mile for the reader, Amazon created an entirely different book category by inventing kindle books.?

So, when kindle comes to the world, it comes with the name ‘Kindle books’.?

You don’t read ebooks on your kindle, you read kindle books on your kindle.?

This reframing of perceptions is critical to prevent people from forming associations between the terrible ebook reading experience and the kindle book reading experience.?

It’s truly a worlds of differences. Reading PDFs on screen is terrible while reading on kindle is insanely great.?

Love of?BookTok?

Do you know the main reason I bought my kindle??

It’s because the #Booktok community, which means book lovers on TikTok convinced me to. They influenced me to make that great decision.?

I fell in love with those cute little videos in which different people design their kindle talk about their obsessions or film them with a kindle in different artistic ways.

From one person after another, everyone recommended getting a kindle into my hands with such a passion that I couldn’t even refuse.?

I felt the energy they speak, the energy they come with. It cannot be done by mediocre brand partnerships. For something like this to happen, there need to be a deep connection the the product and individuals.?

It was purely a deep emotional intuitive choice I made because of this network effect kindle has created.

Revolutionary Kindle Unlimited?—?One subscription for all book?lovers.

The next great thing that happened to the world of books after the invention of the kindle was the revolutionary kindle Unlimited.?

It’s the Spotify for books.

With just one subscription, you could read thousands of your favorite books written by your beloved authors.?

The size of it is like the great library of Alexandria. Now, It has a collection of massive 4,000,000 titles including international bestsellers, classics, and popular series.?

The world’s most beloved books like Hunger Games, Harry Potter, Sword of The Truth, The Cort of Thrones and Roses, Authors like Collin Hoover, Lucy Score, Alice Walker, Frank Herbert, and Rebecca Yarros all are on Kindle Unlimited.?

Not just the kindle editions, you can also listen to audible versions of some of them too.?

Especially, If love reading novels, one kindle Unlimited subscription is all you need.?

It has this interesting effect, which makes you spend more time reading. Because the more you read, the more return you get from the monthly investment you make.?

If you think about it for a moment, you’ll realize that It’s truly a great win-win scenario a service can create.?

Because It’s so fcking much that can be accessible by anybody no matter how rich or poor they are.?

I’m not undermining the size of the investment. But compared to the return you can get, It’s basically nothing.?

They’re treating the customer as if they’re smart as opposed to treating customers as if they’re stupid. It’s not just treating them as they’re smart but as they’re genius I believe.

For $11.99, you can enter into a world full of great books.?

It’s one subscription you will never regret subscribing to. For the price of 2 coffee cups, you can just enter into a beautiful world full of great books.?

The Cultural?Symbol

Having a kindle in your hands says something about who you are as a person. It’s a way of expressing yourself.?

Not just having the kindle itself but also what things you express with it.?

We design our kindles with stickers and labels to tell stories about who we are as individuals to the world around us.

This is the same reason why tattoos are so popular in the world.?

If you’re a Harry Potter stan, If you find yourself deeply resonating with the great Harry Potter phenomenon, you design the back of your kindle with Harry Potter aesthetics.?

What’s fascinating is this goes beyond the personal level to the broader cultural level.

If you see a person who signals their love for Harry Potter, you feel a sense of connection with that person.?

Because he is like you. Why? Cuz, that person does things that people like you do. In this case, obsessing over Harry Potter.?

So Kindle has the same effect.

When you a kindle girlie or a boy, when you see another person reading on their kindle, you feel a sense of connection to that person.?

It’s like, ‘If you love, what I love we are alike.’

It makes us less alone in the world.?

Because it’s something that creates a connection between individuals that eliminates the disconnection that has taken over the world.?

It tells a story that doesn’t make people like each other, but it makes people like each other.?

This is the power of a true tribe. kindle has a genuine true tribe that considers kindle as something bigger than just a commodity.?

Nike has that. Apple has that. Harry Potter has that. Dead Poets Society has that. Sylvia Plath has that.?

kindle has that too.?

A tribe is not something easy to build. It takes everything to create a deeply connected tribe.?

Community Events

Inside this massive worldwide kindle tribe, there are interesting big events that happen with the participation of readers and writers.?

Like Stuff Your Kindle Day, the big event that we all know and heard of.?

It’s an event in which a group of authors makes their kindle books available for free for a day so readers can buy the books for free.?

No strings attached. 100% fcking free.?

They’re able to do this because there’s no cost for the author to do that compared to hardcovers and paperbacks which has a huge downside if authors choose to organize something like this.?

And the interesting thing is, this seems the authors get nothing out of this, so it seems unfair.?

But, there’s a benefit for the writer too.?

This means they are attracting new opportunities to get their life’s work into the hands of more and more people at no cost.?

And there’s a part of genius played here. Which is that most of the books they offer are connected to a series.?

So, they give away the first edition of it so if the reader finds it interesting, they can purchase those sequels and read them too.?

So while the reader gets books for free into their hands, writers attract opportunities for more book sales which come directly from the same reader or by the reader telling their friends and family about it.?

Which means events like these are win-win scenarios for both readers and writers.?

Perfecto!

Usefulness in this day &?age

Kindle in fundamental level is a digital device like a phone.?

But, there’s a significant difference between a phone and a kindle. We talked about some things about this earlier.?

However, there’s one major difference that plays a critical role in this day & age we live in.?

It’s none other than attention span.?

If you think about your mobile phone or even your laptop, tablet, PC, or anything else, most of the content you consume these days is made only from an efficiency perspective.?

With the technology advancements, we can now consume more and more information in less and less time.?

We now consume more information than an average person in the 17th century did in their lifetime.?

As scary as it sounds, with tiny finger movements, we get bombarded with all sorts of information every day.?

But, the question is ‘Is efficiency everything? Isn’t there more to the picture?’?

I think we’re already seeing the answer to that.?

The average attention span has shrunk over the years. People cannot focus on one thing for long enough to make it work. If we feel bored for a second, in the next second, we’re leaning toward our phone to start browsing TikTok.?

The drive for quick dopamine hits has blinded us in life.?

There’s a difference between watching the highlights of a match and watching the match live. A big part of the joy we experience comes from the build-up as much as the end event.?

But, now we only watching highlights rather than watching entire matches.?

Have you seen that some people on social media post key takeaways from non-fiction books as a Twitter thread or one article?

No offensive. But, does it have the same effect?

I don’t think so.

Because there’s no build-up. no anticipation. Just raw ingredients that haven’t cooked to become a rich piece of information.

In this day & age, I think it’s crucial for us to focus.?

In order to focus, we need to practice patience.?

Because no matter how ‘efficient’ we are, and how analytical we are, we need patience and focus to thrive in life.

Reading books helps us to create those great gifts in our lives.?

Because books cannot be truly read by forcing ourselves. You cannot treat reading just as an act of absorbing some information.?

It’s more than that.?

It’s like a stream of water. You need to be in the flow in order to receive the inherent value buried inside words and paragraphs.?

There are valuable things we practice in every little step in the book-reading process.?

When we choose a book to read, there are serious decisions we need to make in choosing what to read.?

Because we can’t read everything.?

Even if you’re a person who reads a book a week, you’ll end up reading about 3,000 books in your entire lifetime.?

Not much, right?

That’s why knowing what to read is as significant as choosing to read.?

Also, there are serious investments you need to make in order to read one.?

Not just the money you spend, which is out of the question compared to the value almost any good book can offer you.?

But things like time and energy.?

So by considering all of these, you choose what to read consciously.?

This inevitably defines your values and priorities.?

But, if go on TikTok for example, you consume things unconsciously.?

We call it ‘doomscrolling’. because of the fact that the investment you make is low, you end up spending hours and hours consuming things that are unimportant in your life.?

You don’t sense how much time you spend doomscrolling.?

When you scroll on TikTok the question you ask yourself isn’t ‘Did I get value out of what I just watched?’.?

It’s ‘what’ll the next video be.’

So you end up spending hours more than watching the television.?

But, books don’t fool you. Instead, it makes you smarter.

Also, this hustle culture that some people brought to the book world is also not healthy.?

It’s not about how many books you read per month or a week. It’s not about competing with each other.?

It’s about reading at your own pace, your own speed. It’s about going in the direction of your flow with a great sense of joy and pleasure.?

I believe immersing ourselves in books is more important than ever in history and kindle empowers the individual in this great endeavor.?

It’s personal?—?

I bought my kindle paperwhite a couple of years ago and I can certainly say that it was the greatest product I’ve ever bought in my life.?

I’ve read great books with my kindle like The Diary of a Young Girl, Age of Innocence, Pride & Prejudice, A Room of One’s Own, Harry Potter, Sherlock Holmes etc., etc.?

These days, I read Anne Frank’s diary at least once a day.?

It’s the diary of a young Jewish girl named Anne Frank who lived in the Netherlands in the period of WWII.

Her innocent soul finally meets the evil nazi army and got killed by their cruel hands.?

Somehow her life story survived to tell the future generations not just the story of her life but the story of an entire race that was treated so unfairly.?

Still, we have discrimination, hate, terror & fear around the globe.?

This is a time which Jewish people around the world get hate for standing up for themselves. Not just the Jewish people. but people who are different from the majority. ?

All this happens because people fear them for some reason. But the truth is they fear themselves.?

They are disconnected from each other. But the truth is they are disconnected from themselves.

So, I believe it’s a book that everyone in today’s disconnected world needs to read. Anne Frank, We still love you and you are in the minds of us even after all these years.?

And kindle is the thing that allows me to read great stories like this.

So, kindle, my dear friend, You brought great pleasure and happiness to my life since the day you came into my very hands.?

I devote this piece of story to you. You are truly a great friend.?

Thank You So Much For Coming Into My Life.

I Love You! ????