How to Kill a Brand in X Days

What's more important to a business than its brand? The value of your brand, both personally and business-wise cannot be overstated...very difficult and lots of work to build up, can be wrecked with one or two mistakes and bad moves. The equity and good will cannot be replaced if it's lost.

I don't think I've ever seen anyone just toss it away...

Just look at?Twitter?becoming x and throwing away basically all brand equity as the most recent example.

These are the top 100 global brands by value. United States based businesses make up half the list with big tech, media, and retail at the top...of course, there's a lot of overlap -?Google?(#3) is much more than a straight media company,?Amazon?(#1) is clearly not just a retailer by any stretch, and?Microsoft?(#4) is a lot more than straight up tech.

Finance, autos and energy take up a lot of spots in this list as well. As always?Visual Capitalist?creates and shares excellent content that should lead to lots of thought and conversation - here is the full report

Would love to know your reactions and thoughts, thanks. How do you build your own or your companies' brand? And how do you insure its place in the market?

Matt Levine is the GOAT fyi...

What does this mean? Did an AI write this? Seriously:

Evolutions and pivots are needed - and waiting too long can also be a brand killer in its own way. Twitter clearly has issues, huge ones for years. But the name has meaning, the words associated with it, tweeting, tweeps...can't just be replaced.

And it was clearly not thought through -

Enough about killing a brand in x days though - here's what's important and can actually move the needle for you personally and business-wise.

The stories about angst make it sounds like boomers are trying to take Gen X's corner; maybe we deserve it. We didn't do a good enough job taking on significant leadership positions,

especially on the political scene.

What is the true point of work? How can we inject some purpose?

And will we be prepared enough to live as we desire later in life - we'll never be done, things don't just flick on like a switch at a certain age.

It's not exactly setting up to be a lovefest between all the different generations - on all levels..

BlackRock

Retirement has ceased to matter, to really exist; what's meaningful is financial freedom and flexibility.

What really matters from Daniel Crosby, Ph.D.

And Andy Wang

Theodora Lau shared this - longer retirement combined with longer working lives

Longevity literacy will matter

And will change the workplace and our lives in multiple ways.

And of course I can't leave off this from Lionel Guerraz -

Important lessons, on many levels, a banging beat, and, yeah he mentioned me as well - see the importance of a 'personal brand', engaging, sharing valuable insights and information.

Find your voice and put it out there - then make sure you don't throw it all away - remember, nothing compares to you, be willing to give it another try....again and again and again.

Secure the bag.