How are the “Keywords” Costing You Leads?
Kuchibhotla Prathyusha
Personal Branding For Founders (Exclusively) | Social Media Strategy & Content Creation|
??I know you have been told a million times by all social media gurus that you should use keywords in your content and copy
because that helps with SEO, Optimisation, data for algorithms etc.
??But what no one told you was how that can affect your sales, especially if your audience falls under the early stages of the awareness spectrum
“Technical” terms that you understand are not the terms that your audience can understand
??For example, a social media coach easily understands what “Marketing Strategy” is but her audience, who are beginners, will only understand if it is explained in simple terms like - it’s a plan to reach more audience, get more leads and make more sales
?REMEMBER - Your Audience comes before the Algorithm
If you think you are someone who uses a lot of technical terms or keywords in your content, this is how you can go around it
?First explain the meaning of the term and then introduce its technical name
?Explain the term in simpler words without mentioning it
?Expand on the idea of the keyword in-depth for more clarity and content
?Finally, avoid using the keywords completely and only use them in hashtags or alt texts for more reach