How Kevin’s attire never expires

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In the conservation world, the word “sustainability” is thrown around a lot – in fact in most sectors it is used quite?loosely. For the Kevin Richardson Foundation, we aim pretty high when we use it – hoping to preserve wildlife habitats?in perpetuity?so that future generations of wildlife can exist, and the next generation of humans can be inspired by nature.?

The clothing industry, especially the fast fashion industry, is probably one of the biggest culprits of dumping inconceivable amounts of waste into landfills, taking up valuable space that could be thriving habitats. In this way, clothing can in essence, be antagonistic to the basic aims of the Foundation’s work.?

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There are, however, humble clothing companies aiming to be different; and Craghoppers is one of them. Known to endure one of the most wear-and-tear heavy lines of work – WRANGLING LIONS – Craghoppers has been Kevin’s go-to attire for his every day. Kevin and the lions have worked their way through many an outdoor clothing brand, and it is Craghoppers that has stuck. Not only do they offer a Guarantee for Life on their clothing, but they provide free-of-charge product repair for their clients, and their clothes are 70% recyclable.?

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Just like the Kevin Richardson Foundation, the Craghoppers team is made up of mostly women who are passionate, down-to-earth and getting on with the task at hand. For this reason, it makes perfect sense that they have teamed up with us to do more than just keep Kevin looking fresh! Craghoppers is now partnering with us to not only contribute to our programmes, but to help us dress some of our fieldworkers in our education program and provide gear to our project partners at no, or discounted cost.

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We are always excited to find a partner with shared values, and we wanted to do a shoutout to the people at Craghoppers for being an all-time brand and team. ?

Thanks for always making Kevin look cool – even before cargo-pants were so in fashion! We can’t wait to work more together.?