How To: Keep Your Employees Post-Pandemic

For practically every business, a lot has changed. And as many race towards “normal” with open arms, many more hesitate. Employees don’t want their workplaces to return to ‘business as usual’ because this just doesn’t fit any longer.  

It’s because of this growing need for change that many employees are leaving their current jobs. Employers that refuse to embrace new priorities, like flexibility, diversity, and social responsibility, are losing fantastic workers. Moreover, many companies prepared to accept the “new normal” are not using their marketing voice to make this known to their teams. 

So, how can you retain great talent and leverage your marketing skills to attract further top-dogs? Here are seven ways to keep employees post-pandemic: 

• Fall in love with flexibility 

Like your employees, you must embrace flexibility with open arms. Flexible schedules are the most sought after perk for top-talent.  

• Pay the price for quality work 

You best be willing to pay for it if you want quality work, as great talent can now work almost anywhere worldwide.  

• Put people first 

Now more than ever,  your track record for personal relations is at the heart of every career decision. Find ways to truly connect with your teams and audience.  

• Sell social responsibility 

The current generation of top-talent workers care about what your organization values. Get involved in community initiatives, demonstrate your support for social campaigns, and implement policies that promote inclusion and diversity. 

• Listen to your employees 

The relationship between a company and its employees is precisely that – a relationship. Like any, listening is integral to keeping this bond healthy, with each party feeling fulfilled and rewarded. 

• Get uncomfortable 

Your talent pool has just expanded significantly – take advantage of this by diversifying your workforce and embracing fresh perspectives (even if acknowledging your own biases and privilege can make this task uncomfortable!). 

• Leverage marketing initiatives 

Don’t do all of this work for nothing – leverage your marketing resources to make your efforts known.  

To read the full blog post and learn more about retaining top talent and avoiding The Great Resignation at your organization, click here! For further information about how to attract and retain great employees through marketing initiatives, don’t hesitate to get in touch directly.