How to keep your email subscribers & what metrics to use to measure success?
Pauline Ridge
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Pauline Ridge
Digital Marketing Consultant | Website Designer | Social Media Management| SEO Consultant | Email & Content Marketing
To overcome unopened emails or emails being marked as spam, businesses need to measure the experiences of their subscribers, starting with:
Stage 1 - Respect - securing permission - Open Rate
Stage 2 - Functional - images & links work - Click Rate
Stage 3 - Valuable - right content - Conversion Rate
Stage 4 - Remarkable - exceed needs - Social Share Rate Read more