How to Keep Your Email Secure and Effective for Marketing

Back to Basics

As a CTO, you know that one of the most critical aspects of your job is keeping your company’s email secure. You also understand the importance of using email for marketing purposes. So, how do you keep your emails secure while ensuring they are effective for marketing? Let’s look at some tips to help you accomplish both goals.

Use an Email Service Provider

An Email Service Provider (ESP) software provides tools to help send and manage emails. It can also provide security features such as two-factor authentication, encryption, and spam filtering. Using an ESP will make tracking how effective your emails are more straightforward so you can tweak them accordingly.

Implement Security Protocols

Ensure all employees are trained in the proper protocols when sending or receiving emails. This includes ensuring everyone knows not to open suspicious emails or click on links within those messages. It’s also important to remind everyone not to share their passwords with anyone else, especially if they are using a shared computer or device.

Create Compelling Content

Ensure that your emails are effective for marketing purposes and that the content is engaging and informative. Try to stay away from generic subject lines like “Check out our new product!” Instead, try something more creative like “Our new product solves YOUR biggest problem!” This will more likely grab people’s attention and entice them to read the email instead of just deleting it without a second thought.

Reject Complacency

Keeping your company’s email secure while still being practical for marketing requires careful planning and implementation of strategies such as using an ESP, implementing security protocols, and creating compelling content in your emails. By following these tips, you can ensure that your email campaigns' security and effectiveness are maximized for success!