How to keep it smart and ethical!
Dani?lle Octavia Taute
Account Executive @ Big Ambitions Marketing | PR, Marketing, Social Media Management, Email Marketing, and Advertising | Social Media Inspired ??
Hey there, marketers
On the topic of AI innovation, we all know that AI is shaking things up in the marketing world. While it's making our lives easier, we need to make sure we're using it right. That means being ethical, responsible, and keeping the human in the loop. So, let’s talk about how to keep AI working for us, not against us!
Know your AI boundaries
Before you just copy and paste, check where your data is going (and where its coming from). You don’t want your info floating around in some giant AI model without realising it.
AI shouldn't be left unsupervised
Think of AI like an intern, it’s got potential, but you wouldn’t let it run the whole show alone. Always have a human double-check AI-generated content to make sure it’s on-brand and error-free.
Audit, audit, audit...
AI is great, but it’s not perfect. Regularly check your AI outputs for weird biases or random nonsense. The more you tweak and refine, the better your results!
Stay on top of AI laws
Regulations like GDPR aren’t just boring legal stuff, they keep us and our customers safe. Knowing the rules = keeping your audience’s trust.
Don't let AI run wild without your supervision! Some things, such as marketing email campaigns, can't exactly be recalled if AI goes off course. Be careful, and always have a set of human eyes on everything you publish or send out. - Kishore Kothandaraman
Do you have a digital twin yet?
Virtual versions of real people? It’s happening! Digital twins are a wild new trend, but they come with big ethical questions. Use them wisely, and don’t get too carried away.
Appoint an AI guru
Whether it’s a dedicated AI officer or a small ethics committee, having someone in charge of AI strategy is key to staying responsible. It’s like having a referee to keep things fair!
Use ethical playbooks
Frameworks like The Values Canvas help brands make smarter AI choices. They keep people, processes, and technology in sync, so you’re not just winging it.
AI is a game-changer, but it’s our job to use it right. Let’s keep it ethical, keep it human, and make marketing even more awesome!
Inspired by insights from MarketingProfs.
AI prompt to get you started
"What are innovative and practical sustainability initiatives that hotels can implement and promote on social media? Looking for ideas that align with eco-conscious travel trends, appeal to Gen Z and Millennial travellers, and enhance guest engagement.
The focus should be on reducing environmental impact, supporting local communities, and improving guest experiences. Suggestions should be creative, visually engaging, and suitable for Instagram, LinkedIn, and Facebook content. Ideally, they should include real-life examples from hotels, actionable campaign ideas, and interactive content formats (e.g., reels, behind-the-scenes, user-generated content, and influencer collaborations)."
Use your ChatGPT or custom GPT to help you create prompts to fine tune exactly what you need.
Note: This newsletter incorporates insights from industry experts and current trends to provide a comprehensive overview.