How Jonathan and Craig got unstuck...
Sapna Pieroux
To visibility and beyond!??Superpowered Brands for Ambitious Impact-Led Founders.?? Multi-award-winning Expert Speaker, Personal and Business Brand Consultant, Author, Plant Killer
Jonathan Eatly and Craig Williams , co-founders of facilit8 Business Support , were stuck.
They knew that their company looked and felt dated…
?That their brand didn’t resonate with their finance-industry clients…?
…and crucially, in their own words:
“it just didn’t represent who we are or where we wanted to go.”
?That’s when they approached InnerVisions ID.
?The 'CJP' brand felt too traditional and sounded corporate. Initials are generic and don't help you stand out in your industry. In addition, initials rarely mean anything to potential clients, nor communicate your value.
Their mission is to support financial advisors so they can grow their business successfully and achieve work-life balance...
So after booking a Naming Call, 'The CJP Group' made way for…
facilit8 Business Support
Jonathan and Craig loved the meaning behind the distinctive, numeric spelling. In numerology:
?“…the number 8 is the achiever... It has good business sense, a powerful presence, and a strong drive for success. 8 is also a symbol of balance (with) its symmetrical shape…When things are balanced, they feel stable, controlled, and supported.”
The rebrand, using our award-winning VISION Process?, clarified their offering and made it more relevant and appealing to their market.
The facilit8 logo now even hints at who their clients are with the first two letters picked out in gold, also a colour signalling success and wealth.?
Now the brand looks and feels modern, sophisticated, approachable...
Jonathan, Craig and the team were thrilled with the results and are excited for the future:?
“The process and time spent with Sapna was truly exceptional. We had enough time and space to express who we are as a company and really align ourselves with our identity and values.
?“When we knew who we were at our core, the design work just took shape…
"We were astonished that in such a small window of time our company image was transformed and we had this amazingly polished brand, that could not be in more sync and just felt like us – the right name and branding that we could be proud of.”
“A truly amazing experience and I can’t recommend InnerVisions ID enough, if you’re even thinking that your brand and image could do with some work.”
Chris Wilcox and his team at Light Bulb Web Design built the website www.facilit8business.com using the new brand guidelines...
If you want to move forward with your business, but feel your brand is holding you back, check your Visibility Score with our new, improved quiz...
You'll get a personalised report, FREE tips on improving your visibility AND a FREE digital copy of my best-selling, award-winning book (Business Book Awards 2020), 'Let's Get Visible!'. Take the quiz now.
Leadership Impact Coach | Executive Performance Specialist | Penguin Author of The SHED? Method | Host of Better Under Pressure Podcast | Founder of Coaching Impact and Legacy Moves
1 年Fabulous work Sapna Pieroux - what great client impact ??
Director at Guernsey Medispa
1 年Well done, great job
Management Consultant, C-suite Mentor and Coach helping business owners to pivot, scale and exit
1 年Great story Sapna Pieroux
Senior Managing Consultant specialising in Business Analysis and developing world class delivery teams
1 年What a resounding endorsement of the work carried out by InnerVisions ID Brand Consultancy and Sapna Pieroux in a short time! What an amazing brand transformation! ??
Helping business owners make more money from their website by maximising its potential
1 年Looks great Sapna, really nice rebrand