How Job Seekers Are Standing Out in 2025

The job market continues to evolve, and job seekers are finding innovative ways to stand out from the crowd. With an increasing number of applicants and fewer available roles, it's more important than ever to go beyond a standard resume and cover letter. Here's how top candidates are making an impact—and how working with a System One recruiter can give you a competitive edge.

1. The Rise of Video Submissions

More job seekers are turning to video submissions to make a lasting impression. A well-crafted 60-90-second video allows applicants to showcase their personality, communication skills, and enthusiasm for the role. Some companies even prefer video applications to traditional cover letters because they provide deeper insight into a candidate's fit for the organization. If you're looking to make an impression, consider submitting a video introduction with your resume.

2. Rethinking the Cover Letter

While some companies have moved away from requiring cover letters, they still hold value, especially when tailored to the role. A generic, one-size-fits-all cover letter won't do much to boost your application, but a personalized letter that speaks to the company's mission and how your experience aligns with their needs can set you apart. If a cover letter is optional, it's worth including to highlight why you're the right fit.

3. Leveraging AI for Resume Optimization

AI tools have become a game-changer for job seekers. Many applicants use AI-powered resume builders to optimize their resumes for applicant tracking systems (ATS). These tools help improve formatting, keyword usage, and overall readability, increasing the chances of passing the initial resume screening. However, AI should be used as a supplement, not a replacement. Always personalize your resume to reflect your authentic experience and skills. Check out our article on optimizing your resume for recruiting software!

4. The Power of Recruiter Relationships

One of the best ways to get ahead in today's job market is by working with a recruiter, especially one from System One. Our recruiters have exclusive relationships with large private and public organizations, giving candidates access to job opportunities before they are even posted on job boards.

By partnering with us, you gain insider access to roles that aren't widely advertised, giving you a significant advantage over other applicants.

Stand Out and Land Your Next Role

In today's competitive job market, standing out requires more than just submitting an application. Whether through video submissions, AI-enhanced resumes, or strategic recruiter partnerships, job seekers have more tools than ever to elevate their job search.

If you're ready to take your career to the next level, connect with a System One recruiter today and gain access to exclusive job opportunities that could be the perfect fit for you.