How Jo Loves and Pan Pacific Went Global

Welcome to THE VANITY MIRROR, VANITY GROUP’s view of the beauty of hospitality. This month, we are travelling from London to Singapore, via Jakarta to celebrate the global partnership between Pan Pacific and Jo Loves.

How do you create an unforgettable moment that honours two titans of their industries? This was the starting point for us when we were planning the launch of the luxury fragrance brand, Jo Loves Mango Thai Lime collection into Pan Pacific Hotels and Resorts globally. With partnerships at the core of what we do at VANITY GROUP, we wanted to create a moment that honoured the graceful hospitality of Pan Pacific and creative spirit of Jo Loves.

THE IDEA

With a festive launch date secured, we looked to the Jo Loves creative vision for the season. Enter – The Après Ski Club. Inspired by Jo’s memories of winters spent on the slopes in Whistler, we used the alpine aesthetic as a starting point to create ‘Sleigh Around the World’, bringing a touch of mountainside magic to guests staying at flagship Pan Pacific properties.

Bespoke alpine sleighs appeared in Pan Pacific London, Pan Pacific Singapore, and Pan Pacific Singapore Orchard, creating the perfect festive backdrop to capture a memory of their stay. The sleighs were designed, and custom built with each location putting their own twist on the concept. This ensured that whilst there was strong brand continuity, each hotel could celebrate its individual identity.

THE LAUNCH

To celebrate this landmark partnership, an international schedule was created with founder of Jo Loves, scent maverick Jo on site in Singapore, Jakarta, and London for a series of press events.

Kicking things off in Jakarta, Jo hosted a series of intimate events with key press and media. Showcasing the ‘first kiss’ with the brand in the form of their Fragrance Tapas experience, guests were then invited to create their own Mango Thai Lime cocktail created by the expert mixology team at Eden Bar.

The celebrations continued in Singapore, and Jo hosted events at Singapore and Singapore Orchard for selected VIPs, Press, and Influencers. Concluding with a full festive dinner complete with a 25-piece choir co-hosted by Jo and the CEO of Pan Pacific Hotel Group Choe Peng Sum.

The Jo Loves global tour concluded on 18th December with Jo hosting an intimate event at the Ginger Lily Lounge and Bar at Pan Pacific London for guests of the Hotel and fragrance lovers. Attendees heard Jo's inspirational story first hand, experienced the iconic fragrance tapas, and stocked up on festive gifts from Jo Loves’ Apres Ski Collection.

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