How Jessica Biel and Jeremy Adams Built a Business Making Clean OTC Remedies for Kids

By Sam Blum

Jeremy Adams was worried. His 1-year-old daughter had spiked a 105-degree fever in the middle of the night, prompting the 46-year-old entrepreneur to call urgent care. Their advice: Find an electrolyte solution, and fast.

He rushed to his local 24-hour drugstore, where he found himself staring at a "fluorescent blue-colored liquid," baffled by its label. "It had a lot of different artificial ingredients that I didn't feel comfortable giving my kids in their daily life," recalls the father of two, "and I certainly didn't want to give it to my 1-year-old when she was sick."

Adams tried whipping up his own solution at home, a mixture of juice and electrolytes. That ended in failure. But it proved enlightening: Armed with the knowledge that many oral-electrolyte solutions are flush with dyes and artificial sweeteners, he saw an opening. "That's when I realized I was on a mission," he says. "It was something I had to do for my kids and for families everywhere."

Harnessing his experience in the beverage industry, the Los Angeles-based Adams incorporated a new company in 2018: KinderFarms , with the eventual aim of reformulating over-the-counter medicines with clean products that earn the trust of parents. One mom who jumped right on board was actress and producer Jessica Biel, whom Adams had met through business colleagues. Almost instantly, Biel signed on as a co-founder. "Given our firsthand experience dealing with our kids and their health, I want to make it easy for parents to have options that they can find and afford; if we can do that, we are doing our jobs," Biel tells Inc. Read more...

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