How Jennifer Stano and Danielle Tortorello Created a Successful Business

Heelers, today I’m bringing you some serious inspiration from two absolute boss babes—Jen and Danielle. These women aren’t just crushing it in their businesses, they’re slaying the mom game while doing it. ????

If you’ve ever wondered how to juggle being an entrepreneur and a hands-on mama, buckle up because you’re about to get ALL the deets. ????

?From TikTok to Thriving Businesses ????

Confession time: I stalked these ladies on TikTok. Yep, I said it. ??♀? When I found their vibe, I was hooked! They were funny, authentic, and just... real. And when I discovered we were in the same company, my mind was blown! Fast forward, and now they’re not just inspiration, they’re my friends—and you're about to learn why I love them so much.

Their journey started on TikTok and Instagram, but it was their realness and how they mixed entrepreneurship with motherhood that hooked me. These two aren’t just influencers—they’re mompreneurs building a legacy while raising their kids. ????

Turning Passion into Profit: The Evolution of a Business Mindset ????

Let me tell you something about Jen and Danielle—they didn't jump into social media for a quick buck. Jen started her journey way back in 2010, blogging before “influencer” was even a thing. She didn’t even charge for promotions at first! Instead, she focused on helping small mom-and-pop shops gain exposure. Eventually, she realized her time, her voice, and her growing audience were valuable. Lesson here? Know your worth, Heelers. ???

Danielle, on the other hand, entered the social media world a little later but took off like a rocket ?? during quarantine. By creating fun, relatable content on TikTok, her platform blew up. She took her operational skills from the grooming industry and applied them to social media, balancing front-end content creation with back-end strategy. True boss energy right there! ????

How These Mompreneurs Launched a Clothing Brand During Quarantine ????

Now, for the juicy part: how Jen and Danielle launched their clothing brand, Aligned, during quarantine! Because clearly running successful influencer businesses just wasn’t enough for these superwomen. ??♀?

They realized that while affiliate links and direct sales were great, they were ultimately building someone else’s empire. So, why not create their own? And thus, Aligned was born—a clothing brand that combines their unique styles. From feminine to androgynous, their pieces mix and match, giving women the freedom to express themselves through fashion. ??

This brand wasn’t just about clothes. It was about creating something authentic—a space in the fashion world that no one else was filling. They saw the need and filled the gap. That’s what entrepreneurship is all about, Heelers! ????

Pro Tip: Finding the white space in your industry can set you apart from the competition. Look for what’s missing and create a solution. Need help figuring out your niche? Let’s chat about your strategy here.

Overcoming Challenges: Building a Brand Isn’t All Rainbows & Butterflies ????

Jen and Danielle didn’t take the easy route. Nope. They didn’t settle for print-on-demand or generic merchandise—they wanted their brand to be the real deal. They faced challenges like sourcing manufacturers, dealing with sample fails, and perfecting their brand identity.

But here’s the thing: they kept going. Even when timelines got pushed back or samples weren’t right, they persisted. Persistence is everything, Heelers. ??

They also knew that collaboration was key. Danielle brought her desire for androgynous clothing that fit her body type, and Jen, with her fashion background, wanted to add a feminine touch. Together, they created a mix-and-match brand that filled a need in the market.

?? Tip for Entrepreneurs: Success comes from persistence and collaboration. Don’t be afraid to test, fail, and try again until you find the perfect fit.

Balancing Business & Family: Scheduling Like a Boss ????????

Okay, mamas, let’s be real—how do these two juggle motherhood and running multiple businesses? The answer is simple: Scheduling. ?? Jen and Danielle both agree that balancing work and mom life requires discipline, prioritization, and a clear daily schedule. They plan everything from business meetings to family dinners because, as Jen put it: “What’s the point of working hard if you don’t have time to enjoy it?”

For them, it’s all about quality over quantity with their kids. They might not spend every minute together, but when they do, they’re all in. ???

Saying No to the B.S.: Staying True to Their Brand ???

What makes Jen and Danielle so inspiring is their integrity. These ladies won’t back a product unless it’s in total alignment with their brand. Why? Because authenticity is everything. If you endorse something you don’t believe in, your audience will see right through it. And for them, trust is everything. ??

Jen’s advice for influencers: Don’t feel pressured to say yes to everything. Focus on what aligns with your brand, and only take on projects that feel genuine.

Danielle chimed in with another golden nugget: Don’t spread yourself too thin. Start with a single focus and grow from there. Taking on too many projects will only overwhelm you.

Taking Risks Like a Boss: Betting on Yourself ????

Both Jen and Danielle are no strangers to taking risks. Whether it’s investing money into a new product line or leaving the security of a 9-to-5 job, they’ve taken bold steps to build the life they want. Because that’s what successful entrepreneurs do—they believe in themselves and their vision, no matter the risks. ??

Jen recently launched a company catering to women who have undergone mastectomies or explants. It was a personal project, and she put her heart (and money) into it. Even though she had doubts, she trusted the process and took the leap. And guess what? It’s thriving. ??

Ready to take a risk on yourself and your business? Book a strategy call with me here to start planning your next big move. ??

Key Takeaways for Aspiring Mompreneurs ????

• Be Authentic: Your audience values your honesty. Only promote what you genuinely believe in.
• Take Risks: Trust your instincts and take calculated risks. Believe in yourself and your vision.
• Balance is Key: Schedule your day, set boundaries, and prioritize family time.
• Know Your Worth: Your voice and time have value. Don’t be afraid to charge for it. ??

Jen and Danielle are proof that you can slay as a mom and a CEO. It’s not about choosing one over the other—it’s about finding balance and pursuing your passion with purpose. These women are making waves in the business world, and you can too.

BONUS: Double Down on Your Holiday Sales with My FREE Black Friday Strategy ??

Speaking of taking your business to the next level—the holiday season is almost here, and if your sales strategy isn’t on point, you might miss out big time. ?? That’s why I’m launching my Double Down Black Friday event starting on October 23rd, and it’s 100% FREE!

I’ll be sharing my proven strategies to help you crush your Black Friday sales without needing flashy gimmicks. Whether you’re a small business owner or a mompreneur, this event will give you the tools to make this your most profitable holiday season yet!

? Sign up now at www.doubledownblackfriday.com and let’s get your holiday sales strategy locked in! ??

What’s next for you, Heelers? Whether you’re thinking of starting a business, growing your social media, or balancing mom life with CEO life, you have everything it takes to make it happen. Drop your top takeaway from Jen and Danielle’s story in the comments below, and let’s get this conversation started!