“How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage”
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“How Jeff Bezos Turned Narrative into Amazon’s Competitive Advantage” should be mandatory reading for anyone in nonprofit and public agencies, because narrative is probably more important for nonprofits than conventional businesses; conventional businesses can succeed by pointing to product-market fit, but nonprofits typically don’t have that metric. Nonprofits have to get their stories out in other ways than profit-loss statements or sales. Click here to continue reading.
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