How I've Done Almost 100 Sales In 5 weeks

I've been waking up to new sales every morning almost on autopilot the last week or so. Here is a screenshot of what I see as well as a breakdown of what I have learnt the last 5 weeks making the transition from self-employed marketing consultant to business owner.

Lesson 1: Test, Test, and Test Again

I've always emphasised the importance of testing, but it's truly invaluable when it comes to building a successful business. Instead of thinking of paid ads as buying traffic, think of them as paying for data. Test different strategies to see what works and what doesn't. After a few weeks, you'll start to understand what drives your audience to buy. The process may take time, but it’s worth every minute.

Lesson 2: Understand Customer Acquisition Cost

It takes money to make money. While free marketing strategies like SEO and social media can be effective, they usually take time to build momentum. If you're new to a niche or don't have a large following, you'll need a paid strategy to drive traffic to your website. This is where understanding Customer Acquisition Cost (CAC) becomes crucial.

How much does it cost to acquire a new customer? Are there ways to reduce this cost? The lower your CAC, the more profitable your business will be in the long term. This should be a primary focus in your strategy.

Lesson 3: Focus on Customer Lifetime Value

Think beyond just making a sale; focus on acquiring a customer. A single sale is a one-off transaction, but building a loyal customer base is the foundation of a sustainable business. What can you do to encourage repeat business? This is where the real value lies. Consider strategies like improving product quality, offering deals, or providing discounts to frequent buyers. Your goal should be to make each customer worth more than just their initial purchase.

Lesson 4: Perfecting Your Sales Funnel

There are several key stages to converting a visitor into a customer. First, focus on traffic. What will compel your target audience to click on your link? For paid ad campaigns, this means creating compelling ad creatives that capture attention.

Next is the landing page experience. What kind of page will most likely convert visitors into customers?

Then, think about upselling and cross-selling opportunities. Can you add complementary products or services to lower your initial customer acquisition cost? If you can break even—or even turn a profit—on the initial transaction, and those customers continue to do business with you, your business can grow exponentially.

Lesson 5: Know When to Pivot or Quit

Business is a tough teacher—it quickly shows you what's working and what's not. Sometimes, a business or strategy isn't worth pursuing. There may not be enough demand, or you might have knowledge gaps that prevent success. Set clear deadlines to achieve specific results. If you don't meet those benchmarks, it may be time to pivot your strategy or even exit the business.

For example, my first sales funnel was functional but costly. My customer acquisition cost was four times higher than it is now! With a few adjustments, I created a much more effective funnel, leading to significantly better results.

To get more of my best marketing tips and help you achieve better sales for your business, I highly recommend downloading the free formula from my website. CLICK HERE to download!