How an Iterative Approach to Development Built My Business

When I started my entrepreneurial journey, I didn’t just bring a passion for helping business owners thrive—I brought years of experience as a software developer and development project manager. In those roles, I mastered the art of iterative development—breaking down complex systems into manageable pieces, testing them in real-time, and refining them based on results. Little did I know that this mindset would become the foundation for how I grew my own business.

The Power of Iterative Development

In software development, we use frameworks like Scrum to work in cycles or “sprints,” focusing on delivering value quickly without getting bogged down by perfection. This approach allowed me to tackle enormous projects efficiently, continuously improving based on feedback. When I transitioned to coaching and building solutions for entrepreneurs, I realized this iterative process was exactly what they needed.

Instead of creating a perfect system upfront, I focused on delivering immediate solutions to the challenges my clients were facing at the time. For example, when a client struggled with procrastination, I developed the Procrastinator’s Emergency Rescue Kit. Later, when another client needed help streamlining their business operations, I expanded that system to include the Business Foundation Accelerator.

Every new product or service I’ve created has been a direct response to my clients’ evolving needs. Each iteration not only addressed their pain points but also taught me invaluable lessons about how to make my systems even better.

How Iterative Development Helped Me Monetize While Building

A common misconception among entrepreneurs is that they need a perfect, complete solution before they can launch. My experience says otherwise. By embracing the iterative process, I was able to:

1. Launch Early and Earn Early: My first offerings weren’t perfect, but they worked. Each iteration brought in revenue that funded the next stage of development.
2. Adapt to Real-World Challenges: Instead of building in isolation, I created solutions in real-time as I encountered challenges my clients faced.
3. Continuously Evolve: Because I didn’t aim for perfection from the start, I’ve been able to refine my systems over time, ensuring they remain relevant and effective.

Embracing Solutions Over Perfection

One of the most valuable lessons I’ve learned is that clients aren’t looking for perfection—they’re looking for solutions. By focusing on delivering value at every step, I’ve been able to build trust with my clients and create systems that genuinely work for them.

For example, when I first started teaching Scrum to entrepreneurs, it wasn’t about giving them a textbook version of the framework. It was about showing them how to apply it to their businesses in practical ways. Over time, this approach evolved into a full suite of resources, from time management tools to revenue acceleration systems, all designed to help business owners achieve their goals one sprint at a time.

Looking Ahead

Even now, my business continues to evolve. I’m constantly iterating on my offerings, taking client feedback into account, and staying open to new challenges and opportunities. This iterative mindset doesn’t just apply to products and services—it’s a way of thinking that drives everything I do.

To my fellow business owners: Don’t let the pursuit of perfection hold you back. Start where you are, focus on solving real problems, and let the iterative process guide you. The results might just exceed your expectations.