How iQuasar Developed A Lead Gen Web Tool for A Cybersecurity Firm

The Client

Our client is an established US-based cybersecurity platform provider providing organizations with top-notch security services. They deliver modern-day cyber security solutions in cloud, mobile, Internet of Things (IoT), and other technologies catering specifically to the requirements of their clients from both public and private organizations.

The Problem/Opportunity

Despite their top-notch cybersecurity products and market presence, getting new customers was a struggle for our client for many reasons:

1. Inability to efficiently contact potential customers who could be interested in their services.
2. Lack of a clear mechanism for potential customers to self-assess their cybersecurity needs.
3. Need for an engaging tool to educate prospects about the importance of robust cybersecurity measures.
4. Inefficient lead qualification process, resulting in time spent on prospects who may not require their services.
5. Need for a more data-driven approach to understand market needs and tailor their offerings accordingly
6. Lack of a quick and easy-to-use assessment to evaluate a client’s security posture and identify areas that require improvement.

The client had an opportunity to create an interesting lead gen web tool tool that could remedy these problems and give possible clients upfront value. They needed a way to assess users’ cybersecurity status easily, allowing potential consumers to determine their security status and whether advanced protection services were needed.

The iQuasar Solution

To address the client’s challenges, iQuasar developed a comprehensive solution:

1. Zero Trust Assessment Tool: We created an interactive, web-based mini-assessment tool integrated seamlessly into the client’s existing website using HubSpot CMS. The tool was built using HubSpot’s custom modules, which allowed us to combine HTML5, CSS3, and JavaScript within the HubSpot ecosystem.

2. Targeted Questionnaire: We create a targeted assessment consisting of twelve carefully crafted questions spanning six key cybersecurity areas, including:

• ?Identity
• Devices
• Network
• Applications and Workloads
• Data
• Cross-Cutting Capabilities

3. Scoring System: We implemented a 5-point scoring system to quantify the assessment results, providing users with an immediate understanding of their cybersecurity posture.

4. Automated Follow-up: The scoring system is designed to automatically send an email to the user’s provided email address containing their score and further cybersecurity recommendations.

5. Data Collection and Processing: The tool collects valuable data on potential customers’ security needs through an automated questionnaire submission process. It then processes this data to generate:

• A radar chart display of the assessment results
• Score-based feedback tailored to the user’s responses

This comprehensive data collection and processing system enables our clients to better understand and serve their market while providing potential customers with immediate, visually appealing, and personalized insights into their cybersecurity posture.

6. Dynamic Content Management: The solution includes a flexible content management system that allows for dynamic changes without requiring code modifications. This is achieved by:

• Enabling administrators to update content directly through the user interface
• Utilizing Hubspot web pages for easy content management and updates

7. Lead Qualification: Based on the scores, our Client can quickly identify and prioritize high-potential leads for follow-up.

8. Customized Next Steps: The solution allows our Client to offer tailored next steps, such as further assessments or direct technical assistance, based on the prospect’s score and specific answers.

How Our Solution Created Value for the Client

iQuasar’s lead gen web tool or mini-assessment tool revolutionized our client’s customer acquisition process by engaging website visitors effectively, educating them on cybersecurity, and enhancing lead qualification. The interactive tool boosts visitor engagement, provides valuable market insights, and streamlines the sales process, showcasing our client’s cybersecurity expertise.

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