How Investing Less Than $1 Per Lead Can Stop You Wasting Money in Useless Adwords Marketing Campaigns

Offline marketing is undervalued by the most significant part of marketing agencies. Still, it nowadays is one of the best marketing tools to generate high-quality leads, creating trust and confidence in your brand, exiting from the online price competition.

Imagine this: you’ve worked from the manual labor trenches and put in the blood and sweat to own a small family-owned waste company.?

Every morning, over a cup of coffee, you go through your local newspaper, flip through industry magazines, and catch up on the latest episode of 'The WasteDive Podcast'.

You're the embodiment of practicality.?

Your day is filled with direct phone calls, emails, and the endless pursuit to increase revenue and collect waste. But like many in your position, in the last two years, many new challenges changed the competition. Indeed initially, there was the price growth of landfills; after some months, even the price of fuels started to grow, and in the end, some big brands, despite these things, reduced the prices of their services.?

Well, it started to become difficult.

For that reason, you started to search for solutions.

Solutions to increase the monthly flux of potential customers and, consequently, customers. Indeed, acquiring new customers seemed a great solution, because you decreased your prices to work on the quantity. More customers in the same area equal a single truck that collects more waste, dividing the fuel costs among them.?

It seemed a good strategy.

To go in this direction, you involved a web-marketing agency to help position your website on the first page of the most diffused search engines (Google, Bing, and more). Once you were talking with them, they told you that to generate leads, the best way was to use AdWords campaigns.

Once you heard the words “way" and "leads”, you felt like a baby that sees the light after having had an eye patch for months.

You accepted immediately.

After the first month, you were happy.

You were happy with the results even if the leads were not so much.

Your happiness decreased a bit, seeing the price you paid, but you thought that if you wanted to grow, the only thing to do was invest.

After the second month, the number of leads you received was the same, and you were happy, but the price was 1.5 times higher than the previous month.?

The agency motivated that by saying that the competition was growing and that, fortunately, your website was ranking better. (Something disconnected in terms of importance).

But one month later, the number of leads decreased even if it cost you five times more than the price you invested the first month.?

You called the web-marketing agency to schedule a meeting, but they said they were busy and put you on a waiting list for an appointment.?

Long story short, when you went to the meeting, they showed you the price growth for a single word, but they didn’t tell you anything more. Once again, you were in the same f@@@@ing position: costs rising and reduced marginality.

Why You Should Have a Different Way of Thinking

You've seen the ads.?

Adwords campaigns promise a surge in leads and sales at what seems like a minimal cost.?

But the reality?

It's money down the drain.?

Why?

Because the online world is saturated, fierce price competition makes it hard to stand out and build trust.

On the other hand, offline marketing – something many agencies have pushed aside – is making a significant comeback.?

And here's the kicker: it's proving to be more cost-effective, trustworthy, and better for small company brands like yours.

Why Offline is the New Online

• High-Quality Leads: Unlike the barrage of online ads, offline marketing is tangible. It creates a memorable brand experience. Your potential clients can touch it, feel it, and trust it.
• Building Genuine Relationships: Remember those days of sealing a deal with a handshake? Offline marketing brings back that personal touch, fostering relationships built on mutual trust.
• Exiting the Price Competition: While online platforms are all about competing prices, offline methods allow you to showcase your value, establishing your brand as a community-centric, innovative leader.

In a world where everyone's racing online, it's time to pause, reflect, and consider an offline route that's cost-effective and more impactful.?

Don't let digital ads eat into your profits.?

Invest smartly and watch your business grow beyond your aspirations.

If you want to know more, I’m happy to tell you that I’ll show a case history of direct response offline marketing and how it works during the Webinar “Unlock the Secrets to a Predictable Waste Business” organized by TERRA on August 24th. If you want to join us, you can participate by clicking here https://bit.ly/terra-webinar2308

Be The Change

Act Now!

Sam

#wastemanagement #recycling #directresponse #marketing