How to Intregtate a Website with Zillow Using a Zillow Listing Feed

Here at Reich Web Consulting, we’ve got more than a little experience working with real estate clients. One of the most important factors in helping our customers succeed online is maximizing their visibility both on and off of their website. We must ensure that their rentals and for-sale properties appear correctly in real estate aggregation services like Zillow, Trulia, and Realtor.com, and the best way to do that is with a Zillow Listing Feed.

But integrating with Zillow can be daunting. It’s important to understand how Zillow works and approach your integration with realistic expectations.

This post imparts the knowledge I’ve accumulated through several Zillow integrations and will help you navigate the bumps you may encounter along the way.

Understand What Zillow is (and Isn’t)

I think Zillow did an excellent job of describing themselves:

Zillow is a media site – we display content and sell ads around the content. ( Zillow FAQ)

Their goal is not to provide accurate property listings. Zillow aggregates real estate listings from a variety of sources, provides a user-friendly interface to search and review them, and profits by selling ad space around them. Zillow is a service that shows other people’s real estate listings. Zillow is not:

• A real estate company.
• An MLS Service (Multi-Listing Service)

Zillow does not make money from real estate. Zillow makes money by selling ads on web pages that happen to contain real estate listings.

Continue reading the full article on Reich Web Consulting's blog.