How is The Internet Affecting Your Business Growth?
Dennis Mbugua
Turning Ideas into Impactful Software | Empowering Founders & Innovating Enterprises ??
The trends in the market today are changing with the Internet being the primary source of information. That being said, a lot of businesses today are online trying to create a presence either via social media or a website. The truth is that most businesses don’t do things right. I have seen a lot of businesses waste a lot of time and resources by not knowing what to do.
Well, here are my 3 tips on how you can scale your business using the Internet with huge Return On Investments in the long run.
- Have an impressive website
Today, most businesses continue to loss opportunities simply because they do not have any and if they do, it’s not always on point to position their business to the market place for new leads. Every business deserves a good looking website that actually functions. The most expensive mistake business owners make is to go for quick an easy methods that actually hurt their business to the core. A classic example is doing a site with website builders. The fact is the cons are many and expensive than the pros as you can see in this article. Historically, it has always been a good idea to hire an expert web design/development to do a site for you. It still remains even today and will be in the future but unfortunately most business owners do not know.
- Search Engine Optimization is key for your businesses
After your site is ready to go live, it’s now time to focus on SEO. This is what will set you apart when done correctly. It usually takes a bit of time but it’s worth the effort. Remember, the market today is shifting from desktop and laptop computers and now the phone is becoming the primary window. Ask yourself what happens when a customer does not know the nearest hotel that sells the best fish? They go online…! For instance, one would type something like “best fish in chicago” or “restaurant with best fish in Nairobi” (depending on where you are) on search engines and now what happens when you appear on the first page? You have a 94% chance to make a sale. And what happens when you don’t appear? (and maybe you are possibly the best), You loss big time on the sale opportunity!
Do your business some justice and do it right.
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- Digital Marketing
Social media is often the most overlooked by most people as they only use it as a way of connecting with family, old friends and meet new friends. A few businesses are taking advantage of this powerful tools like Facebook, Twitter, LinkedIn, Snapchat, Instagram, Pinterest etc to scale their businesses. Today unlike a few years ago, social media is being consumed more like candy. People use these tools all the time and it’s now becoming the new hangouts places for both the millennials and baby boomers. In my opinion, this tools should be primarily used as a source to market your products and/or services. It can be used in line with your website to gain traction in the market place.
You can reach out to me directly and let's transform your business from stone-age to digital-age -;)
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#growth #SEO #marketing #internet #impressive #source #information #socialmedia
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Freelance Accountant, Content writer, Business Strategy and Virtual Assistant
6 年Nice article. I like the information provided as this will enlighten me towards developing a competitive business. Thanks