How intent marketing changed everything!
Alan Osborne
Digital Marketing and Sales Leader | Domestic and International B2B & B2C Markets | Consistent Quarterly Business Growth | Exceed Industry Close Ratios Through Strategic, Innovative, and Data-driven Marketing Strategies
The change:
Your buyer's journey changed a while ago from push to pull marketing.
Techniques:
SEO has matured and become intent based SEO (IBSEO).
Content Marketing needs Intent based SEO to be King Content.
Even pull marketing changed:
As an inbound marketing consultant specializing in pull marketing, Attract, engage, convert, close and delight found "the Intent" broke the funnel.
The solution:
I use the Flywheel centered around the essential part of your marketing strategies “The customer.”
Funnels lose the energy you put into them once you reach the bottom, but flywheels are remarkable at storing and releasing energy.
Conclusion:
Touching your customers at every point of contact with your business, using inbound marketing intent solutions, not only makes a client, but it also builds your brand organically.
That’s powerful for any SMB to battle large corporate or saturated markets with budgets bigger than yours!
#inboundmarketingconsultant #inboundmarketing #intentmarketing