The Olympic Games Paris 2024 marks a pivotal moment in sports broadcasting with Intel's introduction of the world’s first 8K OTT broadcast. This case study explores how Intel’s AI
platforms and technologies are revolutionizing the viewing experience and enhancing the efficiency of broadcast operations.
Intel has been a key player in enhancing the technological infrastructure of the Olympic Games
. Building on its experience from the Tokyo 2020 and Beijing 2022 Olympics, Intel continues to push the boundaries of sports broadcasting through advanced AI and 8K technologies.
- AI-Powered Athlete Assistance: Athletes now have access to AthleteGPT, an AI chatbot
within the Athlete365 app, providing real-time assistance and information on various topics, including social media guidelines and anti-doping rules. This ensures athletes have the support they need at their fingertips.
- Revolutionizing Training and Performance: Intel’s AI-driven 3D tracking technology analyzes 21 body points of athletes to optimize performance and personalize training. This technology helps coaches and trainers identify strengths and areas for improvement, leading to enhanced athlete performance and talent spotting.
- Enhanced Viewer Experience: Enabled by Intel Xeon CPUs, the 8K OTT broadcast delivers the highest broadcast-grade viewing quality. AI-optimized servers encode and compress live 8K signals for transmission across the internet, providing viewers with an immersive experience.?
- Personalized Highlights and Analytics: Intel’s AI platforms generate personalized highlights and advanced analytics, offering tailored content such as every three-point shot in basketball. This enhances the viewer experience by providing customized, engaging content.
- Collaboration with OBS and Broadcasters: Intel collaborates with Olympic Broadcasting Services (OBS) and global broadcasters to deliver 8K live streams. AI-optimized servers powered by Intel’s latest Xeon processors compress and transmit live raw feeds, achieving a compression ratio of 1,000 times in under 400 milliseconds.
- Advanced Compression and Transmission: Using VVC encoding technologies, Intel compresses live 48 Gbps feeds to 40-60 Mbps streams. This ensures efficient transmission over the internet, maintaining high-quality video with low latency.
- AI and High-Definition Video: The latest Intel Xeon processors, equipped with AI accelerators and Deep Learning Boost technology, encode 8K/60FPS/HDR content in milliseconds. This innovation is a significant step towards the mainstream adoption of 8K display technology.
- 8K Technology Adoption: Intel’s advancements in AI and 8K technologies pave the way for the future of high-definition video. The transition from 4K to 8K offers a more immersive viewing experience with a higher dynamic range and smoother sports action.
- AI Algorithms for Efficient Distribution: Intel’s AI platform technologies, including Intel AMX AI accelerators and Deep Learning
Boost, analyze each scene frame-by-frame. These algorithms ensure fast-moving data is processed with minimal latency, solving major distribution challenges.
- Global Reach: During Paris 2024, Intel’s team will process and stream petabytes of data, showcasing the capability to deliver 8K content globally. This effort demonstrates the feasibility of low-latency, high-definition 8K live streaming for future events.
Intel's role as the Official Worldwide AI Platform Partner for the Olympic and Paralympic Games Paris 2024 highlights the transformative power of AI in sports
broadcasting. Through innovative AI experiences and 8K technology, Intel is enhancing the Olympic experience for fans, organizers, athletes, and viewers worldwide.
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