How Intelligent Automation is Rewriting the Success Of OEMs
Amit Kumar Shrivastava
Business Head at Intellinet Systems | Market Leaders in After Market Software Solutions | Helping OEMs Drive Operational Efficiency | Advanced AI-Powered Suite of Aftermarket Software Solutions
Customer support has now become a key differentiator for OEMs of various fields. The level of competition has intensified on the basis that which company will provide after sales service to the customer. According to a recent survey, 86% of OEMs believe that customer service is a key differentiator in their business. They genuinely believe that technology play an important role in serving customers. Moreover, 78% of customers say that they will move to another OEM instantly, if one fails to serve better. That’s why providing effective and efficient customer support is difficult to provide through manual method. Manual method will slightly increase cost of doing business for B2B OEMs, that’s why they require automated software to serve better.
The automotive industry is a prime example of an industry of the mounting costs of customer services. The cost of managing product recall is very high and automotive OEMs needs to stop this huge revenue loss. This can be done by managing services in a better way, by implementing a system that can manage all tasks, capture error and can assist customer better with their queries or in case of issues. Only then they that can provide significantly better services at dramatically lower costs. Technology leaders must relinquish their traditional notions of customer support and re-execute the process according to the digital era. Those that seize the opportunity to incorporate advanced and automated solution into their customer support operations can not only cut their service costs, but they can also provide proactive and predictive customer service, boost and revenues, and make a perfect brand image in eyes of customers.
How Intelligent Automation Transforms Customer Support
The intelligent automation services from Intellinet make it possible for OEMs to serve customer better and their automated tools are capable to help them in various ways:
1. Preventing Breakdowns In Services
Predictive maintenance is one of the killer applications of intelligent automation. OEMs and dealers can point out signs of potential failure and address the problems. Spending on automation software, enabled by Internet of Things (IoT) technologies, is the need of equipment manufacturers.
2. Fixing problems remotely
OEMs can take intelligent maintenance a step further, automatically fixing product remotely or after a customer notifies them of a problem. Through field software’s they will be able to provide problem solving services at remote locations.
3. Elevating Centre and Field Repair Capabilities
Automation can balance the capabilities of authorized dealers and field technicians that walk them through the best solutions to customer’s problems. OEMs can reduce the cost of responding to customer inquiries by as much as 70% and boosted customer satisfaction by implementing virtual customer assistance. Technicians servicing in fields can provide service with their hands free of manuals, using FTR solution to view job checklist and parts diagrams, and can remotely consult with dealers or OEMs if needed.
4. Eliminating recurring product issues
Intellinet automation software can also help OEMs pinpoint continual problems with products in the market and R&D on such issues can fix problems in future updates. This is new thing in itself as through manual methods, market leaders were not able to point out mistakes and fix them.
5. Helping customers use products more effectively
Automation software can be implemented to not just fix product problems, but also help end-customers get greater value. Automated software’s are capable to record customer behavior while they are searching for the product on website. This way automated tool will show them the related products and can help them in utilizing products at fullest.
So, this is how, automated tools from Intellinet will drive the future in the automotive industry. Feel free to comment below, if you have question regarding this article.