How inspiring is your business?

Unveiling NASA's Strategic Lunar Vision: From Moonshots to Streaming Success

In 1961, amid the intense Cold War backdrop and a mere three years following NASA's inception, President Kennedy delivered his iconic "Moonshot" address. The proclamation to voyage to the Moon within the decade, not for its ease but its challenge, captivated the nation's spirit and prowess.

The culmination was evident eight years later, as Neil Armstrong etched his name in history by stepping onto lunar terrain, evoking unparalleled American pride - a defining moment of the 20th century.

Yet, the narrative is more intricate

Kennedy's address omitted a critical detail: the intended mode of lunar travel involved placing three astronauts in a capsule atop an ICBM (Intercontinental Ballistic Missile), a vehicle concurrently designed for swift nuclear payload dispatch to Russia and China. The strategic art of diversion, a marketing masterstroke, garnered Congressional support and enthralled the populace, far surpassing the appeal of nuclear warfare.

Fast forward to the present, NASA's recent announcement of a novel free TV streaming service launch adds a fresh dimension. Aiming to indirectly compete with industry titans like Netflix and Disney, this endeavor seems worlds apart from rocketry.

Jeff Seaton, NASA HQ's Chief Information Officer, elucidates the vision: crafting a seamless, world-class NASA web interface to kindle global inspiration, ensuring access, discoverability, and security.

Why the diversion from space-bound pursuits? Because, akin to 1961, NASA comprehends that its principal arena is not space travel but rather the realm of inspiration. Space serves as the lever, propelling their overarching aspiration.

While NASA's remarkable 65-year journey is undeniable, the driving force behind their accomplishments traces back to an ingrained ethos of deliberate inspiration, exemplified by JFK's Moon Shot.

Ultimately, an organisation's true domain is sculpted by its culture, transcending the tangible product. Inspiration, a pivotal force, orchestrates this defining narrative.

Ultimate Scale up Programme

All the education, tools and support to accelerate your scale up journey, guaranteed.

The next cohort for the Ultimate Scale Up programme delivered in partnership with the University of Nottingham will start in October 2023. The programme will help you set the stage for:

- Clarity:?See the forest for the trees. Get the professional coaching you need to see the clear path ahead.

- Profitability:?Focus on what’s working so you can identify your leverage points and capitalise on them. Eliminate distractions so you don’t waste valuable resources.?

- Freedom:?Experience 3 types of freedom after implementing Scaling Up: freedom from frustrating time-wasters, freedom from stress and drama, and freedom from worry.?

- Impact:?Re-focus on what’s most important and have the kind of impact you have always dreamed of. Make your business a catalyst for positivity and prosperity.

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Think Time

One activity I advocate to my clients is to build THINK time into your weekly diary. This is time for you to work 'on' the business by thinking through the answer to questions you typically would not ask on a day to day basis. A question to reflect on this week.....

What problems could we avoid in the future, if only we talk about them now?

Quote of the week

"Goals are for people who care about winning once.

Systems are for people who care about winning repeatedly."

Anon