How to Inspire and Generate Resonance as a Speaker

You need to generate resonance if you want to inspire people with your words. ?Resonance is the ability to bond with your audience and influence them to embrace your message. ?It’s not something that you can fake. ?It requires careful preparation and delivery. 若欲以言语感人心，必须能与听众产生共鸣。共鸣乃是与听众建立联系，并使其信服你的言论的本领。这不是随便说说就行的。你得有点功夫，还须要精心筹备和陈述。?

Here are six principles that you fail to follow, based on my experience and knowledge of persuasion: 依我所学所知，有六条原则是你不可不遵守者：?

• Start with why.??Before you speak, ask yourself why you are speaking. ?What is your motive? ?What is your purpose? ?What is the change that you want to see in the world? ?Neither will your audience if you don’t know why you are speaking. ?And they won’t care. 从本心出发。在开口之前，先问问自己何以要言。问问自己，你为什么要说话。你想干什么？你想达到什么目的？你想让这个世界变成什么样？如果你自己都不清楚，别人怎么会听你的？因此他们也不会在乎你说了什么。
• Know your audience.??Who are you speaking to? ?What are their needs, interests, and values? ?What outcomes would they want to achieve? ?If you don’t know your audience, you miss an opportunity to connect with them. ?And they won’t listen if you do not understand your audience’s psychology or what motivates and drives them. ?Once you know your audience, you can persuade and influence them more readily. 洞悉听众。他们是什么样的人？他们需要什么？他们喜欢什么？他们重视什么？他们想要得到什么？如果你不了解他们，你就没法跟他们沟通。如果你不知道他们在想什么，在做什么，他们就不会听你的。只有了解了他们，你才能找到切入点，说服影响他们。。
• Know your content. ?Be an expert on your topic. ?Do your homework and gather evidence to support your claims. ?Your audience will see right through you if you don’t know your stuff. ?The more you know about your topic, the more confident you will be and the more credible you will appear. ?But don’t be arrogant. ?Nobody likes a know-it-all. 精通内容。你需要在自身内容上有所专长。勤勉苦读，多找点资料，多准备点证据支持你的观点。如果你自己都不懂，别人怎么会相信你？你对自己的内容越熟悉，就越有底气，也越有说服力。但切勿自傲，没人喜欢自作聪明者。
• Choose the right style. ?Speak with passion and conviction, and at the same time, adapt to a style that suits you, the topic, and the audience. ?Some occasions require you to be energetic and humourous, while others require you to be somber. ?Use vivid language and imagery to capture your audience’s attention. ?Tell stories and anecdotes to make your points more memorable. ?But don’t be too dramatic. ?Nobody likes a drama queen. ? 选用恰当的风格。要让人感觉到你的情感和意义，同时要适应自己、主题和听众的风格。或时需你神采奕奕、风趣幽默，或时需你沉着冷静。运用生动的语言和形象来吸引听众的注意力。讲些故事和趣闻，让你的观点更深刻。但别过于夸张，没人喜欢戏剧王者。
• Get feedback. ?After speaking, ask for feedback from friends, colleagues, and family members. ?What did they like? ?What didn’t they like? ?Use this feedback to improve your following speech. ?But don’t take it personally. ?Nobody’s perfect. ?If you have no input from anyone after you speak, you shall have no idea what they liked or didn’t like about your speech. 征求反馈。言毕之后，向友人、同事和亲属征求反馈意见。他们喜欢什么？他们不喜欢什么？利用这些反馈来改进你下次的演讲。但别太敏感，人皆有所不足也。
• Be yourself. ?Don’t try to be someone you’re not. ?The audience can tell when you’re being fake. ?Just be yourself and speak from the heart. ??That’s the best way to connect with your audience and generate resonance. 做真实的自己，别装成别人。听众能分辨出你的真假。做你自己，发自内心。这是与听众沟通并产生共鸣的最佳方式。

These are some principles that have inspired millions of people throughout history. ?If you follow these principles, you can generate resonance, inspire others, and change the world. 此等原则历来感动无数人心。若能遵循此等原则，便能引起共鸣，激励他人，改变天下。?

P.S. Here are the results to our poll "If you need to conduct a keynote, presentation or a workshop, what would be the critical step to build resonance with your audience?" https://www.dhirubhai.net/posts/cydj001_if-you-need-to-conduct-a-keynote-presentation-activity-7095537659011362816-s4wO?utm_source=share&utm_medium=member_desktop

c.j. is a bilingual sales facilitator and coach in English and Mandarin and has rolled out coaching projects throughout the Asia Pacific region. ?He is the IAC Singapore Chapter Leader and an ICF Professional Certified Coach. ?c.j. is accredited in various assessment tools such as the Cultural Navigator, TTI DISC, OD-Tools Trait Map and Motivation Questionnaire, Belbin Team Roles, etc.. ??He is the co-creator of Sales-MapTM?sales proficiency assessment and author of the book "Winning the B2B Sale in China"

?c.j.是一名精通英语和普通话的双语销售导师和共享领导团队教练，并在整个亚太地区进行过各个方面的销售团队教练项目。?他是IAC新加坡分会的负责人，也是ICF专业认证教练。c.j.获得了各种评估工具的认证，如文化导航仪、TTI DISC、OD-Tools特质图与激励问卷、贝尔宾团队角色等。??他是Sales-MapTM 销售能力评估的共同创造者，也是《中国式B2B销售宝典》一书的作者。