How to innovate series: Ecommerce Companies Pivoting Their Business in Response to COVID-19 (6/10)

?? Steve Jobs said #innovation distinguishes between a leader and a follower.

?? Therefore I looked at companies that did demonstrate innovational power during the economic crisis. Those companies were able to not only adapt but pivot their business in order to stay in business during the new normal of #covid-19. 

?? 6/10 today: Joyride, which is a New York-based specialty coffee provider. The business initially operated from the back of a food truck, and has, over the years, grown into a popular quality coffee provider for B2B customers.

When the pandemic started, Joyride found themselves stranded, incapable of making revenue due to mass office closure. However, the company did not wait long to act and they decided to redesign their online messaging so that it’s tailored to individual clients.

As of July 2020, the company focuses its efforts on B2C customers with door-to-door delivery. They have also introduced a new product with a long shelf life – Joyride Boxed Cold Brew.

In an interview for Vending Marketwatch, Joyride co-Founder Adam Belanich stated that: "COVID-19 may have taken the team out of the office, but it hasn't taken Joyride's core values out of the team. I'm seeing our core values of ‘Innovate Big and Small,' and ‘EnJoy the Ride' exemplified each and every day."

Joyride has proven to be able to adapt quickly to the market while sticking with their mission which is providing America's most innovative offices with the world's best coffee.