How to innovate series: Ecommerce Companies Pivoting Their Business in Response to COVID-19 (5/10)

?? Most #innovation involves doing the things we do every day a little bit better rather than creating something completely new and different.

?? Therefore I looked at companies that did demonstrate such innovational power during the economic crisis. Those companies were able to not only adapt but pivot their business in order to stay in business during the new normal of #covid19.

?? 5/10 today: Online apparel store Rosie on Fire from the UK. Rosie on Fire offers high-end ladies’ fashion. Launched in 2013, the brand has branches in the UK, Canada, and Malaysia. When the Coronavirus pandemic began, the brand was well on its way towards launching its first offline store and beauty bar in Kuala Lumpur. 

When the lockdown commenced, Rosie on Fire decided to go beyond simply optimizing the delivery experience. They introduced a new, lockdown-related line, SuperCleen, which features items like hand sanitizers and gloves.

They also partnered up with a London startup called Jed.ai and created a brand called SupplyDrop, which helps isolated people emulate real-life social events like birthdays or engagement parties. Some of their pandemic-related kits include ‘The Big Hug’, ‘The Graduation’, and ‘The Date Night’.

This company has proven that a crisis shall not be wasted.