How influencer marketing can benefit your brand Pt 2

Last week, I spoke about five benefits of influencer marketing and how any business or brand can leverage the huge potential it offers. This week I’m back again with the next five upsides to this new but fast-growing form of marketing.

1.????Influencers work for anyone

Influencer marketing can work for any business, regardless of size or industry. By partnering with an influencer who aligns with your brand's values and messaging, you can leverage the power of their platform to reach your target audience and achieve your marketing goals.

The key is finding the right influencer for your brand. Work within your niche, that way you can partner with a like-minded influencer to deliver engaging and educating content for your brand.

Large companies may want to work with mega influencers, like celebrities. Small businesses would want to work with well-known faces in their niche.

2.????Influencer partnerships

Influencer marketing can also foster long-term collaboration between brands and influencers. By building a relationship with an influencer, you can create an ongoing connection that benefits both parties over time.

By creating long-term partnerships, you can identify who best collaborates with your brand and then nurture the relationship with them into a healthy, profitable one.

A long term partnership should deliver high quality content which leads to repeated exposure in your chosen influencer’s niche. As long as the influencer understands your brand, its mission and values, you should have no issue delivering prolonged exposure through the loyalty and trust they have built around their following!

3.????Provide social proof to consumers

Social proof is when people look at what others do in order to decide for themselves. If the new book is on the bestseller list, everyone must be buying it, so it must be worth reading.

Social proof is an important factor in the customer experience. By partnering with an influencer social who has a loyal following, you can add proof to your brand's messaging and reassure potential customers that your products or services are trusted and valued by others.

A 2mee HoloMessageTM of an influencer can appear at the point of purchase on an ecommerce store providing trust in the user's purchase.

4.????Enrich your marketing strategy

Influencer marketing can also be a valuable addition to your content marketing strategy. By collaborating with an influencer to create content, you can add a fresh perspective to your brand's messaging and create content that resonates with your target audience.

Influencers are already creating enriching content, so why not let them take some of the stress off of your marketing team? Partnering with a content creator leads to, well, content creation!

Fresh ideas provide new perspectives for your brand. Influencers may want to use a new tool, like delivering themselves to a?known third-party affiliate website as a 2mee HoloAd

5.????Improved ROI

Influencer marketing can be a cost-effective marketing strategy with great ROI. By partnering with an influencer, you can reach a large and engaged audience without the high costs of traditional advertising.

In fact, Influencer marketing delivers 11x ROI over all other forms of digital media. We have seen 2mee HoloMessage campaigns deliver a 600% increase in engagement compared to standard banner ads, and other forms of digital media.

Ultimately, influencer marketing can be a powerful tool for building trust, connecting with your target audience, boosting brand awareness, and driving sales. By partnering with the right influencers and creating compelling content, brands can take advantage of the many benefits of this popular marketing strategy.

There are many more benefits to influencer marketing, if you would like to find out more connect with one of the team at 2mee. We can help align your influencer marketing strategy using HoloMessage and HoloAd campaigns.